Following a turbulent year plagued by Covid-19 and an industry reckoning following the suicide of a high-profile actor, the Producers Guild of India (Pgi
) is again stepping outside its remit to get the entertainment industry back on track.
The Pgi has begun disbursing relief funds to daily wage workers in India’s entertainment industry, who have been the hardest hit group in an industry devastated by Covid-19 since March 2020. Through this drive, funded by Pgi member Netflix
, the guild is transferring funds directly into the bank accounts of thousands of active technicians affiliated to the Federation of Western India Cine Employees, the umbrella association with which most film workers are affiliated.
Earlier this month, funded by members, the Pgi conducted a mass vaccination camp for industry workers in Mumbai.
These efforts aren’t part of the organization’s remit and aren’t enshrined in its charter, which is mainly to champion producers’ causes,