It was probably clear to everyone, from the early trailers onward, that this movie is going to be a cinematographic masterpiece. And it is. The lighting, movements and post-processing is striking, incredibly stylized and simply amazing.
As for the content itself, it certainly seems a very divisive topic. There is no great story to tell. The only noticeable character development seems to be that of the main character, and even then it is a very minimal arc of development. But that surely is the exact point of this movie. If I had to describe it in a few words, those would be "off-putting", "cold" and "reflective". And reflection is the key here. There's absolutely no doubt that every frame of The Neon Demon is a part of current social commentary. It is a reflection on the ultra-commercialized culture of incredibly excessive vainness that is so very, very prevalent in today's society. I cannot say whether it's a commentary on the fashion industry specifically, but that isn't even really relevant. I'd say that the fashion industry is a rather small side effect of a much, much greater problem.
It is an art film with a point to make. It isn't pretty, and it sure as heck isn't subtle, but the point being made is an important one and I applaud the movie for exactly what it is.
Maybe the point hits close to home and makes you reflect on your values as well as those of society around you. Or maybe you couldn't care less about the issues presented and are going to vote it 1/10 and call it "boring". The wild differences between the votes and reviews here are understandable.
Finally though, I'd like to say something to those who accuse the movie of gratuitous female nudity for some kind of (heterosexual) extra male votes. Should you actually watch the movie again, you will notice that not once is the nudity without purpose - and finally, it is the women in the movie that are much, much more concerned about each others bodies than the few men seen in the movie.
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