What's the deal with pop-tarts? Really, they're not particularly remarkable, I don't know anyone who can say that their childhood was defined by these things, and I would like to think nobody had these things for breakfast. But obviously, that's the point, pop tarts are uninteresting and likely so is the real story about pop tarts being made.
So the idea is, pop-tarts being made as a movie, isn't that funny?
I'm not going to be as cynical as to say you CAN'T get that idea to work, but on it's own it's really not that funny. The biggest problem is that it is overwhelmingly, aggressively, unfunny. There are a ton of comedians here whom I need not mention that are just unfunny and you wouldn't expect anything else from them. But there are genuinely hilarious and talented people, who are just given nothing. There's a lot of moments in this movie where a famous person shows up, in a weird costume or suit, and I'm ready for a hilarious joke. But it always goes the most obvious safest route.
I prefer comedies that go out there, that are zany and ridiculous, like the old Leslie Nielsen comedies. They're well shot, they have no basis in reality. They're really just making fun of film tropes and ideas. This movie isn't clever enough to do that, most of these jokes can be reduced to, a character doing a silly thing, a character caring about a silly thing, a character wearing a silly thing.
It's weird because this movie must also be a shameless Pop-Tart product piece, but the biggest thing I came away thinking is that this is a massive vanity project for Jerry Seinfeld. He loves the 60s, all the cars, all these references, all these comedians in the movie. The movie to me feels like a thinly veiled excuse for him to have all these moments and bits that he likes, which, good on him, but it doesn't make for a compelling movie.
Before this movie got made, I assumed it was meant to be a sort of parody of these recent biopics about these corporate products being made. It made me think of Weird; the Al Yankovic story, which is way better than this movie, and a good comparison for this review. There's massive differences with these movies. Unfrosted is a fake story, and has absurd and completely ridiculous moments. Yet it feels the need to constantly remind the audience how ludicrous the scenario is. Often jokes boil down to characters going "wait, so we're working this hard just to make a new brand of food?" It's like the marvel movie "okay there are aliens, I know, crazy right". Compare that to Weird, where there are fight scenes, drug lords, claims that Michael Jackson ripped off Al Yankovic. It's ridiculous and that's what's funny, and it's not funny for the movie to babysit us to get there.
Here's a scene that is in the trailer that proves my point here. Eventually the gang meets up with President JFK, played by Bill Burr. This is a great idea, and has the potential to be hilarious. Imagine a scene where JFK tells his advisors "listen fellas, forget about this cuban crisis, this cereal stuff is the most pressing matter for this country". That could be funny, but instead he just seems mildly annoyed by this, and not in a funny way were he starts swearing at them or cussing them out. The only real joke they used was Kennedy's "ask not," which is over-explained and not that clever.
And the other problem, a massive problem that has been plaguing a lot of comedies for a long time - it's terribly shot and helmed. For a movie like this, which is kinda satirical, it's very important. There are a lot of montages, a lot of visual gags, and they're just awful. Jerry Seinfeld uses very simplistic comedy shots, that would make more sense if this was an improv heavy movie. It might be, but it doesn't seem like it. And even if it was, it's not an appropriate fit for this movie with such an absurd plot that it's not going for realism. And some of the acting... these two kids, they're undoubtedly the worst child actors I've seen in quite some time. I don't understood why you'd not be more careful in trying to craft this movie like other biopics to have this satirical angle.
Then again, the movie is not satirical. The movie wants to suggest how absurd the situation is, but also doesn't want to make the very obvious joke about how they're fighting for what is an unhealthy, diabete-inducing cocktail. Because the movie is actually VERY afraid to offend it's corporate backers, that the movie regularly makes serious moments about how good pop tarts and Kellogg's are.
Because this movie is ultimately best at being an ad. I won't lie, I felt interested in buying some pop tarts, or some Kellogg's brand cereal. Which good on the advertisers. But I don't watch movies for ads, and as entertainment, this movie fails spectacularty.
So the idea is, pop-tarts being made as a movie, isn't that funny?
I'm not going to be as cynical as to say you CAN'T get that idea to work, but on it's own it's really not that funny. The biggest problem is that it is overwhelmingly, aggressively, unfunny. There are a ton of comedians here whom I need not mention that are just unfunny and you wouldn't expect anything else from them. But there are genuinely hilarious and talented people, who are just given nothing. There's a lot of moments in this movie where a famous person shows up, in a weird costume or suit, and I'm ready for a hilarious joke. But it always goes the most obvious safest route.
I prefer comedies that go out there, that are zany and ridiculous, like the old Leslie Nielsen comedies. They're well shot, they have no basis in reality. They're really just making fun of film tropes and ideas. This movie isn't clever enough to do that, most of these jokes can be reduced to, a character doing a silly thing, a character caring about a silly thing, a character wearing a silly thing.
It's weird because this movie must also be a shameless Pop-Tart product piece, but the biggest thing I came away thinking is that this is a massive vanity project for Jerry Seinfeld. He loves the 60s, all the cars, all these references, all these comedians in the movie. The movie to me feels like a thinly veiled excuse for him to have all these moments and bits that he likes, which, good on him, but it doesn't make for a compelling movie.
Before this movie got made, I assumed it was meant to be a sort of parody of these recent biopics about these corporate products being made. It made me think of Weird; the Al Yankovic story, which is way better than this movie, and a good comparison for this review. There's massive differences with these movies. Unfrosted is a fake story, and has absurd and completely ridiculous moments. Yet it feels the need to constantly remind the audience how ludicrous the scenario is. Often jokes boil down to characters going "wait, so we're working this hard just to make a new brand of food?" It's like the marvel movie "okay there are aliens, I know, crazy right". Compare that to Weird, where there are fight scenes, drug lords, claims that Michael Jackson ripped off Al Yankovic. It's ridiculous and that's what's funny, and it's not funny for the movie to babysit us to get there.
Here's a scene that is in the trailer that proves my point here. Eventually the gang meets up with President JFK, played by Bill Burr. This is a great idea, and has the potential to be hilarious. Imagine a scene where JFK tells his advisors "listen fellas, forget about this cuban crisis, this cereal stuff is the most pressing matter for this country". That could be funny, but instead he just seems mildly annoyed by this, and not in a funny way were he starts swearing at them or cussing them out. The only real joke they used was Kennedy's "ask not," which is over-explained and not that clever.
And the other problem, a massive problem that has been plaguing a lot of comedies for a long time - it's terribly shot and helmed. For a movie like this, which is kinda satirical, it's very important. There are a lot of montages, a lot of visual gags, and they're just awful. Jerry Seinfeld uses very simplistic comedy shots, that would make more sense if this was an improv heavy movie. It might be, but it doesn't seem like it. And even if it was, it's not an appropriate fit for this movie with such an absurd plot that it's not going for realism. And some of the acting... these two kids, they're undoubtedly the worst child actors I've seen in quite some time. I don't understood why you'd not be more careful in trying to craft this movie like other biopics to have this satirical angle.
Then again, the movie is not satirical. The movie wants to suggest how absurd the situation is, but also doesn't want to make the very obvious joke about how they're fighting for what is an unhealthy, diabete-inducing cocktail. Because the movie is actually VERY afraid to offend it's corporate backers, that the movie regularly makes serious moments about how good pop tarts and Kellogg's are.
Because this movie is ultimately best at being an ad. I won't lie, I felt interested in buying some pop tarts, or some Kellogg's brand cereal. Which good on the advertisers. But I don't watch movies for ads, and as entertainment, this movie fails spectacularty.
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