NBCUniversal has led the way in terms of holiday season programming. Beginning with record viewership of the annual Macy’s Parade and other ratings wins along the way, the company has boasted a total of 82 million viewers of its holiday programming across NBC and Peacock since Thanksgiving, according to the most current measurement available.
The Macy’s Thanksgiving Day Parade was the No. 1 program contributing to that total, as the event has remained the most-watched non-news and non-sports program on all of television since 2021. After debuting to 28.5 million viewers, it has since reached 40 million viewers.
NBCU’s next four most-watched holiday programs of the year are the NFL game between San Francisco and Seattle on Thanksgiving night (33 million viewers), “National Dog Show” (21 million viewers), “Christmas in Rockefeller Center” (12 million viewers) and “Christmas at the Opry” (8 million viewers).
“Our approach to the holiday season has always been about creating moments that become festive traditions,...
The Macy’s Thanksgiving Day Parade was the No. 1 program contributing to that total, as the event has remained the most-watched non-news and non-sports program on all of television since 2021. After debuting to 28.5 million viewers, it has since reached 40 million viewers.
NBCU’s next four most-watched holiday programs of the year are the NFL game between San Francisco and Seattle on Thanksgiving night (33 million viewers), “National Dog Show” (21 million viewers), “Christmas in Rockefeller Center” (12 million viewers) and “Christmas at the Opry” (8 million viewers).
“Our approach to the holiday season has always been about creating moments that become festive traditions,...
- 12/22/2023
- by Selome Hailu
- Variety Film + TV
NBC saw solid ratings on Wednesday night with the airing of two Christmas specials
Airing from 8-10 p.m. on Nov. 29, the annual “Christmas in Rockefeller Center” special reached an audience of 7 million people when accounting for three days of delayed viewing across NBC, Peacock and digital platforms. That number, calculated from a combination of Nielsen measurement and NBCUniversal’s proprietary data, marked the best viewership for the Rockefeller Christmas tree lighting since 2020. The special was the most-watched program on TV that night, and improved on last year’s viewership by 7%. In the key adults 18-49 demographic, it earned a strong 0.8 rating.
This year’s “Christmas in Rockefeller Center” was hosted by Kelly Clarkson and featured performances by Chloe Bailey, Adam Blackstone, Cher, David Foster, Liz Gillies, Darlene Love, Seth MacFarlane, Barry Manilow, Katharine McPhee, Keke Palmer, Carly Pearce and Manuel Turizo. The special hailed from Brad Lachman Productions, with...
Airing from 8-10 p.m. on Nov. 29, the annual “Christmas in Rockefeller Center” special reached an audience of 7 million people when accounting for three days of delayed viewing across NBC, Peacock and digital platforms. That number, calculated from a combination of Nielsen measurement and NBCUniversal’s proprietary data, marked the best viewership for the Rockefeller Christmas tree lighting since 2020. The special was the most-watched program on TV that night, and improved on last year’s viewership by 7%. In the key adults 18-49 demographic, it earned a strong 0.8 rating.
This year’s “Christmas in Rockefeller Center” was hosted by Kelly Clarkson and featured performances by Chloe Bailey, Adam Blackstone, Cher, David Foster, Liz Gillies, Darlene Love, Seth MacFarlane, Barry Manilow, Katharine McPhee, Keke Palmer, Carly Pearce and Manuel Turizo. The special hailed from Brad Lachman Productions, with...
- 12/4/2023
- by Selome Hailu
- Variety Film + TV
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