This piece was brilliant, I learnt so much from it. Having an interest in both basketball and trainer culture, I was interested to see the journey of the brand and the marketing decisions that made it so hugely successful. Until I saw this I had no idea the journey of the brand was so complex. The archive was put together wonderfully and subject matter was delivered in the perfect tone of voice to do justice to the enormity of the cultural phenomenon of Jordan.
Review of One Man and His Shoes
