One Man and His Shoes

It gives a great insight in to what was a golden age for basketball shoes and the Air Jordan-tm. Does Michael Jordan (M.J) have responsibility for deaths of children and adults, that happen because of the way his name was used in Marketing shoes. The area's that sell his shoes are some of the most deprived area's of USA and having these shoes is a status symbol. It seems that M.J did care and talk to families that lost there love ones. At what point did M.J dictate marketing in way where they were sold and could he have stopped it?