'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a... Read all'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
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'One Man and His Shoes' tells the story of the phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a multi-billion-dollar business.
Top review
Absolutely loved this and some important lessons leant
Thoroughly enjoyed this film. It delicately explores the incredible back story of the PR machine behind the power of the Air Jordan brand and the inner workings behind its success, both good and bad. The archive has been collected and compiled beautifully and really give a seamless insight into the journey of the huge cultural impact and legacy this collaboration had. Great soundtrack makes it even more of a joy to watch.
helpful•22
- katiaehall
- Aug 5, 2020
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By what name was One Man and His Shoes (2020) officially released in Canada in English?
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