"Seamless" documents the establishment of a new fund created jointly by Vogue Magazine and the CFDA (Council of Fashion Designers) in fall 20004 and the process by which ten finalists are weeded down to one winner. The filmmaker follows three of these ten fashion lines- Doo-Ri, menswear line Cloak (designed by Alexandre Plokhov), and Proenza Schouler (designed by the disarming and charming duo Lazaro Hernandez and Jack McCollough). We see the struggles of the jury - composed of fashion editors (Anna Wintour), young but established designers (Narciso Rodriguez), and CFDA members as they determine the purpose of the award and then interview the designers, travel to showrooms and watch their shows for spring 2005. Unfortunately, given the numerous people the filmmaker follows, we never get to know any of the design finalists in the same way viewers felt they knew designer Isaac Mizrahi (of Mr. Keeve's previous movie, "Unzipped") and "Seamless" feels less involving because of it. Of course, a good part of the charm of "Unzipped" was undeniably the effervescent Mr. Mizrahi, and his brief cameo in "Seamless" reminds that fashion, while a serious business, is ultimately something that should be fun and enjoyed.
