The director portrays these real life designers in a candid, almost vulnerable light. Fashion to most may seem like frivolous frocks featured in Vogue, but as we continue on with the film, one realizes it's far from that.
The CFDA (Council of Fashion Designers of America) have created a wonderful fund that offers an up-and-coming fashion designer to apply for financial leverage ($200,000), as well as mentorship/guidance with an established company to help them through their initial years of business.
As a fashion enthusiast myself, and having interned for one of the 10 finalists featured in this film, it was a refreshing look into what the fashion world really entails: The fashion shows are really secondary, the business side is crucial, and glamour really takes the backseat in more ways than one.
Doo.Ri, Proenza Schouler (sp?), and the founder of Cloak are three of the 10 fund finalists that are featured. The director does an amazing job of simply letting the camera roll and portraying the frustration, anguish, and love that is put into the garments created by these talented designers.
I absolutely loved the film, and it definitely kept me on the edge of my seat. Definitely something worth viewing if you love fashion, but even better if you live for it.
