There’s a lot riding on the box office debut of Universal’s “F9,” the latest entry in the high-energy “Fast & Furious” franchise.
As the first all-audience tentpole to exclusively grace the big screen in some time, the movie theater industry is looking to “F9” as the benchmark for summer blockbusters. The season will be noticeably lighter this year, with fewer releases and more hybrid distribution plans, but film exhibitors are still optimistic that “F9,” along with upcoming offerings like “Black Widow” (July 9) and “The Suicide Squad” (Aug. 6) will drive moviegoers to the theater.
“F9” touches down in theaters on Friday and is expected to set a new pandemic-era opening weekend record. The film, starring Vin Diesel, Michelle Rodriguez and John Cena, is expected to surpass $60 million in its first three days of release. While that’s nowhere near a traditional opening weekend for a “Fast” movie, it would...
As the first all-audience tentpole to exclusively grace the big screen in some time, the movie theater industry is looking to “F9” as the benchmark for summer blockbusters. The season will be noticeably lighter this year, with fewer releases and more hybrid distribution plans, but film exhibitors are still optimistic that “F9,” along with upcoming offerings like “Black Widow” (July 9) and “The Suicide Squad” (Aug. 6) will drive moviegoers to the theater.
“F9” touches down in theaters on Friday and is expected to set a new pandemic-era opening weekend record. The film, starring Vin Diesel, Michelle Rodriguez and John Cena, is expected to surpass $60 million in its first three days of release. While that’s nowhere near a traditional opening weekend for a “Fast” movie, it would...
- 6/23/2021
- by Rebecca Rubin
- Variety Film + TV
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