As Paolo Sorrentino’s two-part Silvio Berlusconi-themed film nears the end of its run in Italian theaters, Universal Pictures and Indigo Film say they are satisfied with the results of a distribution experiment that saw “Loro 1” and “Loro 2” released within about two weeks of each other.
The two installments, which depict Berlusconi’s raunchy antics while he was prime minister, have between them grossed €6.5 million ($7.6 million) and clocked about 1 million admissions. Universal Italy chief Richard Borg said the result was “in line with Sorrentino’s batting average in Italy,” though for single feature-length films. The combined receipts from both parts come in slightly below Sorrentino’s Oscar winner, “The Great Beauty,” and a bit above his most recent movie, “Youth.”
“Loro” posed a much bigger marketing challenge because of its two installments and its thorny political subject. It also comes at time when the Italian box office is in the doldrums,...
The two installments, which depict Berlusconi’s raunchy antics while he was prime minister, have between them grossed €6.5 million ($7.6 million) and clocked about 1 million admissions. Universal Italy chief Richard Borg said the result was “in line with Sorrentino’s batting average in Italy,” though for single feature-length films. The combined receipts from both parts come in slightly below Sorrentino’s Oscar winner, “The Great Beauty,” and a bit above his most recent movie, “Youth.”
“Loro” posed a much bigger marketing challenge because of its two installments and its thorny political subject. It also comes at time when the Italian box office is in the doldrums,...
- 6/6/2018
- by Nick Vivarelli
- Variety - Film News
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