Following a modest linear Live+Same Day debut, ABC’s new midseason legal drama For Life is showing some strong digital legs.
After 35 days of delayed viewing on linear and digital platforms, the series debut of For Life grew to 8.6 million total viewers and a 2.53 rating among Adults 18-49. That is an increase of +5.4 million total viewers and by +242% among Adults 18-49 from Live+Same Day to Multiplatform+35 Day.
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Without multi-platform play factored in, For Life‘s 18-49 rating rose by +100% from its Live+Same Day to s Live+35 Day, the biggest playback increase for any new broadcast midseason debut — scripted or unscripted — this season.
For...
After 35 days of delayed viewing on linear and digital platforms, the series debut of For Life grew to 8.6 million total viewers and a 2.53 rating among Adults 18-49. That is an increase of +5.4 million total viewers and by +242% among Adults 18-49 from Live+Same Day to Multiplatform+35 Day.
More from Deadline'General Hospital' Switches To Four Original Episodes A Week Amid Coronavirus Production ShutdownSpring Premiere Dates As Networks Adjust Schedules Amid Coronavirus Crisis: Broadcast, Cable & Streaming'The Good Doctor' Finale: Creator David Shore On Tragic Twist & Coronavirus' Impact On Medical Drama's Future
Without multi-platform play factored in, For Life‘s 18-49 rating rose by +100% from its Live+Same Day to s Live+35 Day, the biggest playback increase for any new broadcast midseason debut — scripted or unscripted — this season.
For...
- 4/1/2020
- by Nellie Andreeva
- Deadline Film + TV
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