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5/10
The Hard Sell
boblipton23 December 2023
This industrial film was produced by General Motors. It tells its audience about what that little plaque meant "Body by Fisher", which was the division of GM that produced the bodies, the shells of the car and the interior fixtures, as opposed to the motors and power trains. It covers the process of making a new body from discussion to modeling all the way through to the point where the finished car rolls off the assembly line.

In my reviews of the industrial films that the Jam Handy organization produced for GM's Chevrolet division, I have noted that you can go through most of the movie without any mention of cars until the movie is almost over. This one lets you know what it's about from the beginning.
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