Five desperate citizens in financial trouble decide to enter a contest to find "the face" of Furry Creek's new tourism campaign. Desperate times call for desperate measures - and these five candidates will put the "rat" in desperate.
The contestants are asked to write a blog post but Deb's troubled past emerges when new neighbors move in. Chad and Guy decide to rate Furry Creek's finest ladies and Greg takes a liking to their new homestay.
As the contestants take on a social media challenge, a clueless Deb suddenly becomes obsessed, Chad and Guy ponder what women really want, Greg takes the challenge too far and a contestant is caught in the bush.
Deb is put on a strict diet when the contestants are asked to create a public service announcement, Chad and Guy fight over a new girl in town, Liz plans an intervention and another contestant is eliminated.
Liz receives a threat, a jealous Guy gets revenge, Deb tries to use sex appeal to get ahead and the competition gets ugly when the contestants are asked to show Furry Creek's diversity.
Sisi consoles Deb when her greatest fear comes alive, Chad tries to piece a mystery together and the final three contestants face off in the last challenge where a winner is declared.