I'm a coffee devotee, for sure, with more knowledge about coffee than average, but I expected to learn something new. (After all, who but coffee nuts are going to go see a film about nothing but?) I learned nothing. The film is truly beautiful, and some of the images they captured of the producers and retailers were stunning. Unfortunately, that is all the movie is.
I was hoping for some beauty, as coffee is produced in some of the prettiest areas on earth, but I also expected guidance through the coffee process. You could make an argument that the images are there, but the way the visuals were presented reminded me of a collage. Think of how a collage compares to a well-researched magazine article, and you will understand where I feel the movie fell down. If you are looking to increase your knowledge of coffee, coffee production or even the structure/politics of the coffee world, you will be disappointed.
I would have been happy with this as a summer TV filler piece, but I paid full price at my local indie movie theatre. It wasn't worth it.
I was hoping for some beauty, as coffee is produced in some of the prettiest areas on earth, but I also expected guidance through the coffee process. You could make an argument that the images are there, but the way the visuals were presented reminded me of a collage. Think of how a collage compares to a well-researched magazine article, and you will understand where I feel the movie fell down. If you are looking to increase your knowledge of coffee, coffee production or even the structure/politics of the coffee world, you will be disappointed.
I would have been happy with this as a summer TV filler piece, but I paid full price at my local indie movie theatre. It wasn't worth it.