"A Film About Coffee" is a love letter to, and meditation on, specialty coffee. It examines what it takes, and what it means, for coffee to be defined as "specialty." The film whisks ...
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"A Film About Coffee" is a love letter to, and meditation on, specialty coffee. It examines what it takes, and what it means, for coffee to be defined as "specialty." The film whisks audiences on a trip around the world, from farms in Honduras and Rwanda to coffee shops in Tokyo, Portland, Seattle, San Francisco and New York. Through the eyes and experiences of farmers and baristas, the film offers a unique overview of all the elements-the processes, preferences and preparations; traditions old and new-that come together to create the best cups. This is a film that bridges gaps both intellectual and geographical, evoking flavor and pleasure, and providing both as well.Written by
A Film About Coffee
As if coffee was not already overpriced when compared to other beverages, this film wants to make the argument that consumers should be paying more for that special cuppa. Will anyone buy the spiel that good coffee should be priced like fine wine? It would have been more interesting if the film delved into the reasons why coffee is a commodity whereas wine is usually individually priced. Instead the viewer is taken on a trip to see how labor intensive coffee production is and how much care must be taken from harvest to roasting to brewing in order to get a great cup of coffee. There was simply no insight into the dynamics of the coffee market. They did not even bother to explain why the coffee market crashed in 2000. In other words, you will learn nothing about coffee as an important commodity because the film maker did not intend to teach but only really wanted to indoctrinate the belief that people should pay more for gourmet coffee.
This whole movie feels like something funded by specialty coffee trade interest groups. Other than the people who want to revel in how snobby the world of specialty coffee can be, you should probably skip this one and spend your time on something else that offers actual substance.
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