The Naked Brand (2013) Poster

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8/10
The Evolution of Advertising
shinylori4 April 2015
The Naked Brand is an extremely well-crafted documentary about the evolution of advertising and the heightened importance of brand transparency.

I first saw clips of this film during a marketing conference in 2013 where the filmmaker Jeff Rosenblum was a featured speaker. It piqued my interest then, but I sort of forgot about it until today. This film is definitely worth watching, filled with interesting footage and candid interviews with some of the top CEOs and innovators in today's business world (from huge corporations to innovative grassroots start-ups).

Highly recommended for anyone who works in marketing or considers themselves to be an educated consumer.
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8/10
Our future as advertisers
slondonoe15 February 2014
As a en executive in a traditional advertising agency in a third world country, where everything gets here late, this documentary opens us our eyes on what we have to be thinking about if we want to survive in the near future. Loved the ideas and amazed by the leaders that innovate in the same trend. I wish to keep learning lots more about these and implement in my company. Great revolutionary ideas yet visible in our everyday concerns. Great insights and discoveries by the best in the business. Great examples that we have seen before united to tell what is happening today, and what will happen, in the marketing world. Be ahead or be dead.
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