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The Naked Brand (2013)

Not Rated | | Documentary, History, News | 17 April 2013 (USA)
The Naked Brand is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard... See full summary »

Directors:

Sherng-Lee Huang (co-director), Jeff Rosenblum (co-director)

Writers:

Tim Atkinson (co-writer), Sherng-Lee Huang (co-writer) | 1 more credit »
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From $3.99 (SD) on Prime Video

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Cast

Credited cast:
Julia Allison Julia Allison ... Herself - TV Correspondent & Syndicated Columnist
Alex Bogusky Alex Bogusky ... Himself - Founder of Common, Creative Director of the Decade
Bonin Bough Bonin Bough ... Himself - Senior Global Director of Digital & Social Media - Pepsi, Co.
Porter Gale Porter Gale ... Himself - CMO - Virgin America
Tony Hsieh Tony Hsieh ... Himself - CEO, Zappos
Amy Krajeski Amy Krajeski ... Herself - Product Reviewer Read over One Million Times
Shaquille O'Neal ... Himself - NBA Champion / All-Star
Dara O'Rourke Dara O'Rourke ... Himself - Co-Founder, GoodGuide
Kevin Plank Kevin Plank
A.K. Pradeep A.K. Pradeep ... Himself - CEO Neurofocus (as Dr. A.K. Pradeep)
Peter Sims Peter Sims ... Himself - Author, Little Bets
Joel Stein ... Himself - Writer, Time Magazine
Keith Weed Keith Weed
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Storyline

The Naked Brand is a story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet. Corporations have incredible influence on the world we live in and that's given them free reign to pollute, collude and mislead us, but advances in technology are rapidly making them accountable not just to shareholders, but to everyone. Now that we have constant access to the truth about the products we use and the ethics of the companies behind them, big brands are realizing that looking great isn't enough. It's time to actually be great. Written by Anonymous

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Certificate:

Not Rated | See all certifications »
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Details

Official Sites:

Official site

Country:

USA

Language:

English

Release Date:

17 April 2013 (USA) See more »

Company Credits

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Technical Specs

Runtime:

Color:

Color
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User Reviews

 
The Evolution of Advertising
4 April 2015 | by shinyloriSee all my reviews

The Naked Brand is an extremely well-crafted documentary about the evolution of advertising and the heightened importance of brand transparency.

I first saw clips of this film during a marketing conference in 2013 where the filmmaker Jeff Rosenblum was a featured speaker. It piqued my interest then, but I sort of forgot about it until today. This film is definitely worth watching, filled with interesting footage and candid interviews with some of the top CEOs and innovators in today's business world (from huge corporations to innovative grassroots start-ups).

Highly recommended for anyone who works in marketing or considers themselves to be an educated consumer.


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