Ashton Kutcher is a man full of ideas—and to that, he also knows a good one when he see it. Back in February, the actor and entrepreneur dropped by the La edition of Startup Weekend, a 54-hour no-sleep grindfest of tech entrepreneurs tasked with taking an idea from concept to launched startup in just one weekend. Out of it came some pretty clever products, like Zaarly, that Kutcher himself backed along with other investors. That got Kutcher and partner Jason Goldberg and their team at Katalyst thinking. Could this same format be done with online video content ideas? That’s when they looped in a major sponsor, Intel, and came up with IdeaJam, a 48-hour event held April 1-3 with 48 digital filmmakers forming six teams tasked with pitching, creating, adapting, building, devising, and editing their ideas under the over-arching “What Inspires You?” theme. Now video from the event, shot documentary style,...
- 5/16/2011
- by Marc Hustvedt
- Tubefilter.com
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