The Rise and Fall of LuLaRoe (2021)
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- TV-MA
- 1h 44min
- Documentary
- 13 Dec 2021 (USA)
- Movie
Photos and Videos
Cast
| Rest of cast listed alphabetically: | |||
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Heather Blithely | ... |
Self - Anti-MLM Advocate
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Meg Conley | ... |
Self
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Jill Domme | ... |
Self
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Christina Hinks | ... |
Self - Online Activist
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Vivian Kaye | ... |
Self
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Stephanie McNeal | ... |
Self - BuzzFeed Journalist
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Amanda Montell | ... |
Self - Cultish Author
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Wendi Rogers | ... |
Self
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| Rick Alan Ross | ... |
Self - Cult Expert
(as Rick Ross)
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Joy Saavedra | ... |
Self - Designer
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Carla Stemler-Hadfield | ... |
Self
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| DeAnne Stidham | ... |
Self (archiveFootage)
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Elijah Tucker | ... |
Self
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Sharon Tucker | ... |
Self
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Produced by
| Allison Berg | ... | co-executive producer |
| Ken Druckerman | ... | executive producer |
| Stuart Fero | ... | executive in charge |
| Savannah Holte | ... | field producer |
| Richard Alan Reid | ... | executive producer |
| Pete Ross | ... | executive producer |
| Martha Shane | ... | executive producer |
| Charlotte Simms | ... | executive producer |
| Banks Tarver | ... | executive producer |
| Kevin Vargas | ... | producer |
| Karolina Waclawiak | ... | executive producer |
Cinematography by
| Chris Wairegi | ... | (as Christina Wairegi) |
Editing by
| Eileen Kennedy | ||
| Geoff O'Brien | ||
| Mike Rysavy | ||
| Victoria Toth | ||
Editorial Department
| Juliet Muldoon | ... | assistant editor |
Sound Department
| Zach Mueller | ... | sound mixer |
| Lou Teti | ... | re-recording mixer |
| Antoinette Tomlinson | ... | sound mixer |
Visual Effects by
| Heather Brantman | ... | visual effects artist (uncredited) |
Camera and Electrical Department
| Jeremy Gould | ... | additional photography |
Music Department
| Kevin Crehan | ... | music editor |
Additional Crew
| Alyssa Berdie | ... | production coordinator |
| Abriana Carrillo | ... | production assistant |
| Diana Foronda | ... | Film Logger |
| Anneka Jones | ... | EVP: development and current production |
| Taylor Leigh Kallnischkies | ... | production assistant |
| Emily Malley | ... | production coordinator |
Production Companies
Distributors
- Discovery+ (2021) (United States) (tv)
- Discovery+ (2021) (United States) (video) (VOD)
Special Effects
Other Companies
Storyline
| Plot Summary |
The film shines a light on present day LuLaRoe at the company's most recent incentive trip in Cancun, Mexico called LuLaRoe D.R.E.A.M 2021. Here, we meet LuLaRoe's first ever retailer and see that the company is still going strong, despite the growing community of Facebook activists, including former customers and retailers, who are determined to stop at nothing to take down the organization. Experts in the documentary reflect on how LuLaRoe seduced thousands of recruits, some of whom ended up risking their homes, their bank accounts, and their relationships with close family and friends - all in an effort to be their own boss by selling LuLaRoe leggings. The film explores the psychological techniques used by multi-level marketers, and how the company harnessed the full power of social media to onboard a massive pool of retailers. |
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| Parents Guide | Add content advisory for parents » |
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