This movie begins with two chemists named "Blakely Teegarden" (Richard Gilliland) and "Meredith Casey" (Deborah Gates) who accidentally create a chemical concoction which cannot be duplicated but makes whatever food source is available highly addictive. Upon hearing this their CEO, "Jack Marshall" (Jim Newell) decides to add this substance to a certain brand of beer made in a brewery he owns. When the sales skyrocket he promotes Blakely-but not Meredith. Not long afterward a rival beer company manages to get their hands on one of only two vials of this substance as well. Because both companies want to be #1 in beer sales they each hire corporate spies to try to steal the other companies container of this substance. What follows is a film with several good-looking females--most notably Debi Fares (as "Ms. Shepard"), Kathi Diamant ("Cathy Teegarden") and Tawny Kitaen ("Misty Roberts")--who managed to keep my interest for the most part. Unfortunately, the plot meandered all over the place and for a comedy the humor was noticeably absent. That said, I have rated this movie accordingly. Below average.
11 Reviews
Demoralizing movie
stefanozucchelli14 May 2022
what a misunderstood film
KGB-Greece-Patras18 November 2003
This is quite good comedy. First of all it has to do with beer! It has weird & stupid humour, but not even once does the pace slow down for a bit. It goes all the way, almost fresh even during the ending sequence, which must as tradition to be silly in american films. This one has some nice jokes - not the best, but surely enough for those who are looking for a nice old-school comedy.
Fast pace & hillarious characters (not mentioning the general beer-frenzy depicted in the film) are the two factors that make this an OK film.
Fast pace & hillarious characters (not mentioning the general beer-frenzy depicted in the film) are the two factors that make this an OK film.
Think of it as an experiment...
blackxmas26 October 2000
Every so often i pick up a film that anyone could tell is awful. My reason being is one of pure cinematic experimentation and filmmaking science. How could somebody come up with a really lame, unfunny script, get Jamie Farr and Rich Little to star in it, and think they really have something, enough to convince someone to bankroll the travesty, and release it into theatres. Well, ladies and germs, HAPPY HOUR is a grouping of all these people and they created something so not funny, you have to watch some of it to believe it.
Two scientists have created an additive that when put in beer, makes it taste so good that it becomes addictive. Rival companies steal half the formula and slapstick ensues with Rich Little playing a James Bond secret agent trying to steal one half of the formula and Jamie Farr trying to blow up the other. I know this isn't much of a plot description, but it really doesn't matter. Tawny Kitaen shows why she didn't have much of an acting career(plus she shows more skin on the box art than the actual film), Eddie Deezen appears to remind you that you can do anything with your life if you just try, and Farr and Little are just hack has-beens. The rest of the cast is equally as miserable and surely leave this off their resume (if they still have careers). Like I said though, it's kind of amazing that people think they have a good idea, that someone thought Jamie Farr and Rich Little were marketable enough to greenlight this picture and strike prints to put it in theatrical release. Also for any aspiring filmmaker, you should see this movie, and all movies like it,to know how not to make a movie. Anybody nowadays can make a technically polished film. See how not to do it, you'll probably be better off for it. Start here.
Two scientists have created an additive that when put in beer, makes it taste so good that it becomes addictive. Rival companies steal half the formula and slapstick ensues with Rich Little playing a James Bond secret agent trying to steal one half of the formula and Jamie Farr trying to blow up the other. I know this isn't much of a plot description, but it really doesn't matter. Tawny Kitaen shows why she didn't have much of an acting career(plus she shows more skin on the box art than the actual film), Eddie Deezen appears to remind you that you can do anything with your life if you just try, and Farr and Little are just hack has-beens. The rest of the cast is equally as miserable and surely leave this off their resume (if they still have careers). Like I said though, it's kind of amazing that people think they have a good idea, that someone thought Jamie Farr and Rich Little were marketable enough to greenlight this picture and strike prints to put it in theatrical release. Also for any aspiring filmmaker, you should see this movie, and all movies like it,to know how not to make a movie. Anybody nowadays can make a technically polished film. See how not to do it, you'll probably be better off for it. Start here.
The worst movie ever.
GCCstud4 October 1998
If you can sit through this entire movie you either have no life or no remote. I did, but very regettably so. It is a movie where afterward you think, I wasted an hour and a half of my life, ON THAT!! While the acting was horrible, the attempts at humor were even worse. There were a few humorous parts, but even those are tasteless and might repulse some. To tell you how poor this movie is the high point is... well there is no high point it was all equally pathetic.
Great Flik
deadbody4 March 1999
This film should be a classic in American Film archives. What a better story line than a beer company trying to take over the world. This movie is an absolute must for beer lover and movie buffs alike. Anyone that misses out on this one is truly a neglected individual.
My brief review of the film
sol-29 November 2005
An awfully silly little comedy with only half-baked satirical elements, the film is however energetically acted, especially by Jamie Farr and Rich Little, and what those two actors alone can do makes the film worth checking out. The director, John De Bello, is best known for 'Attacking of the Killer Tomatoes', and while this film did not gain the same cult status, it possibly is better. The music soundtrack is great, and some of the satirical aspects do work: the secret ingredient is sort of like Coca Cola's secret ingredient, and the market competition does reflect the consumer orientated society of today - but if only it were not full of silly gags and characters that do the film no good. Richard Gilliland is also not the most convincing choice for his leading part, but Farr and Little do spice up the acting side.
Bizarre satire
vchimpanzee3 October 2004
Marshall Industries of Denver makes the country's no. 1 beer. In fact, in this movie, beer is VERY popular. Most people seem to be drunk a lot of the time, and even 6-year-olds can drink. But Blake, despite being a Marshall employee, wants nothing to do with the beer outside the workplace. He doesn't want his children drinking either.
One day a mystery man shows up at Marshall looking for work. He is willing to do anything. I'm not exactly sure what he was trying to accomplish. He has one scene with Blake where he claims to be a Mormon. Later he has gotten access to the Marshall brewery by claiming to be Cary Grant. As far as I can tell, this is the one time Rich Little uses the skill for which he is best known. Other than that, his abilities weren't used to their potential. He is an okay actor, though.
As a M*A*S*H fan, I liked Jamie Farr the best. He too had a secret agenda of some kind which involved sneaking into the brewery of Marshall's leading competitor. Along the way, he had numerous mishaps. Farr's performance wasn't quite on the level of Corporal Klinger, but he didn't seem to have that much to work with. The other actors had the goofier lines and Farr seemed to play more straight when he spoke, instead ending up a victim of physical comedy.
I do know that there was some secret ingredient that everyone wanted their hands on. Supposedly, this ingredient would make the other beer number one.
I'm not sure what to think of this movie overall. At times it was a hilarious satire. But bad acting in a conventional movie doesn't look too different from good acting in a spoof. I'll give the people who made the movie the benefit of the doubt and say they made a good, but not great, satire. The situations were so silly that this movie was still entertaining, even if I didn't know exactly what was going on. Adding a lot to the movie: the physical comedy and elaborate plans for getting into ... wherever.
The ending was enjoyable in a goofy way. It was one of those cases where the characters knew they were in a movie.
One day a mystery man shows up at Marshall looking for work. He is willing to do anything. I'm not exactly sure what he was trying to accomplish. He has one scene with Blake where he claims to be a Mormon. Later he has gotten access to the Marshall brewery by claiming to be Cary Grant. As far as I can tell, this is the one time Rich Little uses the skill for which he is best known. Other than that, his abilities weren't used to their potential. He is an okay actor, though.
As a M*A*S*H fan, I liked Jamie Farr the best. He too had a secret agenda of some kind which involved sneaking into the brewery of Marshall's leading competitor. Along the way, he had numerous mishaps. Farr's performance wasn't quite on the level of Corporal Klinger, but he didn't seem to have that much to work with. The other actors had the goofier lines and Farr seemed to play more straight when he spoke, instead ending up a victim of physical comedy.
I do know that there was some secret ingredient that everyone wanted their hands on. Supposedly, this ingredient would make the other beer number one.
I'm not sure what to think of this movie overall. At times it was a hilarious satire. But bad acting in a conventional movie doesn't look too different from good acting in a spoof. I'll give the people who made the movie the benefit of the doubt and say they made a good, but not great, satire. The situations were so silly that this movie was still entertaining, even if I didn't know exactly what was going on. Adding a lot to the movie: the physical comedy and elaborate plans for getting into ... wherever.
The ending was enjoyable in a goofy way. It was one of those cases where the characters knew they were in a movie.
Some bright spots
stuntman62 October 2011
This was a decent enough comedy as they go with a few nice cameos by Jamie Farr and Rich Little . There is a very funny character named PJ Yarborough as an loony pilot of the battered DC-3. he was played by Mony Jordan the stunt coordinator and probably has the most energy of anyone in the film..also happens to be a stand up comedian you can tell in his scene with Farr and Kitaen in the aircraft.
The ladies are gorgeous and characters somewhat engaging. Could fill a late night movie slot on HBO or max. Made by the DiBello crowd from Killer tomatoes. Lots of SD scenery and local landmarks, They are the only film ever to close the downtown streets of San Diego. Night scenes at the border with the action were well done.
The ladies are gorgeous and characters somewhat engaging. Could fill a late night movie slot on HBO or max. Made by the DiBello crowd from Killer tomatoes. Lots of SD scenery and local landmarks, They are the only film ever to close the downtown streets of San Diego. Night scenes at the border with the action were well done.
Well then... maybe I misunderstood this film too...
errant_rogue2 October 2004
This was an example of some of the worst mugging and all-around bad acting since Plan 9 from Outer Space! The leads actually maintain a straight face throughout to their credit, but the supporting cast (every last one of 'em), are all horrendous! It could have been funny if it had been played a bit more realistically. Then the outrageous behavior shown by the characters' reaction to the "Marshall Beer secret ingredient" would have been hilarious. Oh well... it WAS filmed in 1987 after all.
Lamebrained comedy about beer
lor_20 April 2023
My review was written in May 1987 after a screening at Manhattans' UA Twin theater.
The filmmakers of the intentionally bad 1977 release "Attack of the Killer Tomatoes" have not progressed one iota in a decade, judging by the singularly unfunny "Happy Hour", a purported comedy about beer. Poor writing and inept technique will have the viewer claiming "Sour Grapes", pic's original title when shot back in 1985.
Richard Gilliland blandly portrays a scientist working for Marshall eer who accidentally invents an ingredient which makes the product irresistible and addictive. Unfortunately, he cannot reproduce his formula, so only one bottle of the stuff exists, half of which is stolen by rival Lakeside Beer.
Picture consists of poorly staged and ill-timed slapstick as a bunch of zanies try to capture both breweries' vials of the ingredient. Charmles overacting is encouraged by director John De Bello, except for the casting of mimic Rich Little as a James Bond type of suave spy, given a very laid back, boring reading by Little. Film is so dated that Little has a running gag vocally doing an impression of Cary Grant to fool security guards.
Despite its R rating, pic has no nudity or sex. Technical quality is disgraceful, with poorly synched dialog (done intentionally as a gag in "Killer Tomatoes" but just a boner here), and no color correcting. Latter caused most of the print screened to be very reddish, virtually making lovely costgar Tawny Kitaen look as garish as a circus clown; some shots are greenish with no matching. The only pro credit is an effective music score. Pic ends with a bimbette addressing the audience directly, informing us we probably are too stupid to understand the film's message. Supposedly a satire of society's crassness as epitomized in beer advertising, the film's shoddy attempt to make a fast buck is transparently clear to any movie fan.
The filmmakers of the intentionally bad 1977 release "Attack of the Killer Tomatoes" have not progressed one iota in a decade, judging by the singularly unfunny "Happy Hour", a purported comedy about beer. Poor writing and inept technique will have the viewer claiming "Sour Grapes", pic's original title when shot back in 1985.
Richard Gilliland blandly portrays a scientist working for Marshall eer who accidentally invents an ingredient which makes the product irresistible and addictive. Unfortunately, he cannot reproduce his formula, so only one bottle of the stuff exists, half of which is stolen by rival Lakeside Beer.
Picture consists of poorly staged and ill-timed slapstick as a bunch of zanies try to capture both breweries' vials of the ingredient. Charmles overacting is encouraged by director John De Bello, except for the casting of mimic Rich Little as a James Bond type of suave spy, given a very laid back, boring reading by Little. Film is so dated that Little has a running gag vocally doing an impression of Cary Grant to fool security guards.
Despite its R rating, pic has no nudity or sex. Technical quality is disgraceful, with poorly synched dialog (done intentionally as a gag in "Killer Tomatoes" but just a boner here), and no color correcting. Latter caused most of the print screened to be very reddish, virtually making lovely costgar Tawny Kitaen look as garish as a circus clown; some shots are greenish with no matching. The only pro credit is an effective music score. Pic ends with a bimbette addressing the audience directly, informing us we probably are too stupid to understand the film's message. Supposedly a satire of society's crassness as epitomized in beer advertising, the film's shoddy attempt to make a fast buck is transparently clear to any movie fan.
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