SIDDHU GUPTA, a 36 year old man is going to have his first child. For him the child is an opportunity to save his 7 year old marriage and to overcome the pain of his father's suicide. He is doing everything to brace himself and his wife for parenthood. He is trying to be hopeful against all hope which makes him a bit nervous. On the other hand the 5 months pregnant PINKY is exhausted due to her husband's misplaced hope of salvation. Siddhu does not know that she is secretly mulling over divorce. In this discord of emotions there is something else that is gnawing at Siddhu's heart. He works as a food adulterator for ZAMEER who is the owner of the biggest chain of retail stores in city called 'THE PURE STORE'. But now in the wake of his fatherhood Siddhu wants to leave the job. Zameer has agreed on one condition. Sidhhu has to find an inert adulterant that can be mixed in milk but cannot be traced in any test. 2 weeks away from the deadline Siddhu struggles to find the perfect adulterant while teaching an unwilling Pinky how to be a perfect parent. PURE is an account of a man's dilemma in today's world of mixed ideologies, silicone implants and hybrid farming.