Stained. In our commercial for the detergent company Persil, we're telling a world where people magically get smudged for illegal, immoral, or shady acts. So every person in our spot walks around with dirty clothes, and all protagonists get one more stain after their reprehensible deeds. At the end of the commercial, Persil uses a claim to distance itself from responsibility for these acts and points out that they're not judging, just washing.