Trixie is about to enter the bathing girls' parade and win first prize, but she has no bathing suit. Both Elmer and Chester are stuck on Trixie and they both race to a store to secure a classy suit for her. Chester gets back first with a striking costume, and Trixie is delighted to such an extent that when Elmer arrives a few moments later, she gives him the cold shoulder. Elmer, much dejected, wanders off alone to console himself. It happens that Fay and her sweetheart, Perk, have come in from the country to see the ocean. Perk has left Fay alone for a few moments and is amusing himself tossing rings at one of the beach concessions, the object being to win a pair of hose for Fay. Elmer sees Fay and he flirts, then gets acquainted and finally presents her with the bathing suit and suggests that she enter the parade and win the prize. This idea appeals to Fay, who is a bit peeved at being neglected by Perk. She dons the bathing suit and it fits her so neatly that she appears to be the most attractive girl on the beach. Chester sees her and falls immediately. He turns Trixie down and tries to win Fay but is greatly disappointed upon learning that Elmer is the lucky man. Chester has now lost out all around and, being at heart a villain, he tries several mean tricks to prevent Fay from winning the contest. He fails. Fay is presented with a check, the first prize. She and Elmer set out to have a good time. In the meantime Perk has missed his sweetheart. He meets her with Elmer and Fay introduces Perk as her fiancé. Perk assumes authority and takes possession of Fay, also the check. Elmer remonstrates, but to no avail. Perk walks off with Fay. Elmer meets Chester and they patch up their troubles and combine forces with the intention of beating up the country guy. They attack Perk, but he saves them the trouble of giving him a beating by gently tossing them off the pier into the ocean.