I'm all for space travel and i'm fascinated by the leaps and bounds SpaceX went though in the last years but this series is just pure marketing and PR strategy cooked between some brand strategists. Which is sad!
They used people's life stories to sell the private space program. Hand picked stories and people that "propel" SpaceX as a benefactor for all people out there. Especially those who struggle.
"The deserving to go to space" line is inspirational and is probably sound but not like this. Not by using people's lives to further your interests. I'm pretty sure these people won't get a cut from all your future profits even though they are essentially brand ambassadors.
They used people's life stories to sell the private space program. Hand picked stories and people that "propel" SpaceX as a benefactor for all people out there. Especially those who struggle.
"The deserving to go to space" line is inspirational and is probably sound but not like this. Not by using people's lives to further your interests. I'm pretty sure these people won't get a cut from all your future profits even though they are essentially brand ambassadors.