The Luring (2019)
1/10
Cookie-Cutter Amateur Attempt Lacks Substance or Art
17 September 2020
I was shown this at a "Bad Films That Don't Know They're Bad Yet" film party. It didn't run for long before all votes were in. That's not a great start.

For those who appreciate cliche like a fine wine, I wish I could say this is for you, but because it tries to play it off with an even-handed feel, even you won't get much enjoyment out of this one.

From the rote copy-cat cinematography seemingly done on a mobile phone (no true attention to composition, instead attempts to reproduce the painfully green director's favorite scenes from OTHER more famous horror movies, to character dialogue that sounds as if a child wrote it for a school project.

How to Know a Movie is Going to Suck > If a movie's name is generic as The Luring (one wonders if Stephen King would even name a movie thus in 2019~), it's probably a good sign that it's going to suck. > Even the previews don't have any eye candy to spare (this is not a choice toward sparse imagery and bare bones film-making ala The Blair Witch Project, but an a pure lack of film-making tools and the ideas to come up with anything interesting. The eye candy trailer scenes aren't there because there simply is no vision to those who created this lackluster, overblown nothingburger. To say that this "film" lacking the thriller component of its own "horror" genre is an understated judgement, to be sure. > Characters are unable to hold the viewer's attention because the story line is flat and predictable, even for the average movie-goer. > The filmmaker being too young to understand human story lines is not necessarily a downside to a movie production (movies like Richard Linklater's Slacker are testament to this), but a horror movie depends utterly on the narrative story-telling capacity of a director who knows what they're about. So in this case...maybe just don't bother? > The small or nonexistent budget is experienced painfully. Plenty of films operate without a budget at all and do wonders, even by B movie standards. This movie will sadly never even be proper popcorn B movie fare, as it lacks heart and soul which ultimately seem to result from the zombie mind at the helm.

If you didn't make this film, then at least you can always point back to this film and claim, however meekly, "...well, at least I didn't direct The Luring..."
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