Kanye uses Kubrick-esque cinematography to explore raw musical ideas on the theme of worship. It's challenging for someone who just wants Kanye. It's a near-perfect glimpse inside his creative vision - beyond what a casual Kanye fan will appreciate. Will likely receive terrible reviews - which I believe is exactly in line with Kanye's vision for this project. As always, he challenges pop culture norms. People will "get it" in a few years when the culture catches up to him.