There still are examples of this programme out there, I have seen several complete and some half episodes as well. I think there are many toddler fans of the early 1950's, now approaching retirement, who look back with fondness for those days when Ding Dong School was broadcast. The chances of seeing it again are remote, so all they have is a warm memory to say what the programme and Miss Frances were like. Seeing it as a present day adult, it is not as it is painted, especially the supposed earnest non-commercialism of Frances Horwitch. Lots of time in her short show is devoted to plugging and pushing her own products. She wants to sell you Ding Dong School licensing products, especially baby talk "Little Golden Books" she's written. She had sponsors of course, General Mills was one- another was a children's vitamin company. Vance Packard once reported that he was shocked by Miss Horwitch's gusto is urging kids to get into the pretty bottle of nice yummy pills,, though preschoolers likely couldn't tell. Her annoying, condescending pap otherwise indicate her target audience might be infants, or those too young to tell. That she's an odd shaped,formidible looking woman with a dull, cheerless delivery makes her seem less like a friend than the strictest teacher in the district.
Review of Ding Dong School
