product placement and the product placements
13 April 2003
That's the proper title for this film.

Ok, I won't say anything about the film itself, it is so 'not on my resume' bad, it is hard to believe it got made.

However, if you really dig crazy, 'tales of the weird' in film history stuff, I seriously recommend you see it for one reason:

turn off the volume and count the product placement- I kid you not, no movie ever made has as much as there is in this film- the whole thing, end to end- is one enormous, vast and expansive ad for pretty much every product available.

now, while that in itself may not sound overly interesting, what IS interesting is just how creative (and oftentimes, shockingly blatant) the PP gets.

for example, my favorite was the evian water poster in the background during the tender romantic scene- and that was the SUBTLE one! My personal hated favorite was the carpeting in the hotel suites- yes, the carpeting - (why would a hotel have revlon cosmetics logo and AOL emblazened across the hallways and rooms in the carpeting?) and even the windows had product placement- faux etched glass advertising in the windows. you have to see it to believe it.

Imagine- entire sets, wall to wall- floors and windows included- plastered with product placement- nothing is sacred, and no single surface is spared. am i exaggerating? one cannot exaggerate the PP in this film- (pardon the pun)

see it for yourself- i would not lie to you, you can't make this stuff up. incredible.

~A
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