I started watching this during junior high school. I was probably a little older than the "target" group, but the kids on the show were about my age. At first a few of my cool friends laughed at me, but pretty soon they were hooked and we all watched it together. It was like a secret society. But it still appealed to us, as the features and segments were interesting and well-done, educational but not boring and preachy. It worked because the creators did not treat kids as morons and had respect for their audience's intelligence.