8/10
Entertaining rap musical action comedy. A fun time capsule.
9 July 2000
This is a low budget action move set in the rap music industry, starring one of the most popular groups of the first wave of rap stars, Run-DMC. Though produced on a shoestring and rough around the edges, this fun little epic captures the style and period when rap music was king far better than slicker more hyped films like KRUSH GROOVE. The acting is a bit shaky at times, but Run, DMC, Jam Master Jay and the others project an impressive charisma. The entertaining story moves along at a fast clip, with our heros out to avenge the death of a beloved roadie at the hands of some slimy music industry sharks who have a sideline laundering drug money. Cameos by rap music heavyweights like The Beastie Boys, Russell Simmons, Rick Rubin and LL Cool J add to the amusement. Director/co-writer/co-star Rubin's father Mickey gives a nice performance as a mafia kingpin who is less than thrilled with his son's chosen profession. Co-writer Ric Menello went on to direct several classic music videos for The Beastie Boys and LL Cool J. All in all, not too shabby.
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