It shows a Tyrannosaurus rex's skeleton, with a jungle at the bottom. This logo was inspired by the cover of Michael Chrichton's book of the same name, on which the film was based on.
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The Lost World: Jurassic Park (1997)
It is the same as the first one, but has a cracked and weathered appearance, alluding to the film's setting - an island where dinosaurs roam free and untamed.
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Jurassic Park III (2001)
The T. rex skeleton is replaced by that of a Spinosaurus, the main villain of the film, and the stylized number III are actually its claw marks. Two Pteranodons are added above the jungle, while the full version of the logo (see here) also has a large ptero shadow over it.
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Jurassic World (2015)
It is a metallic version of the first logo, with colors blue and grey replacing the classic red, black and yellow.
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Jurassic World (2015)
It is completely metallic, and is the only logo in the franchise which has the basic elements (skeleton, jungle and letters) engraved in metal, giving it a three-dimensional appearance.