If Summer 2023 box office has a shot of meeting its optimistic $4 billion projection, the June movie lineup needs to step up. Since May 5, when the season began with Marvel release “Guardians of the Galaxy Vol. 3,” receipts are down over five percent from last year. To achieve $4 billion, returns now through Labor Day would have to be 26 percent ahead of 2022, when box office totaled just under $3.4 billion.
It’s still doable, but the variables are… more variable after May failed to meet its optimistic expectations. “The Super Mario Bros. Movie” didn’t hold as well as hoped, and everything beyond the three top releases proved to be only modest contributors.
Despite three lucrative franchises in “Guardians of the Galaxy,” “The Little Mermaid,” and “Fast X,” May will total about $760 million. That’s down from $785 million in 2022, which had only two franchises with “Doctor Strange in the Multiverse of Madness” and “Top Gun: Maverick.
It’s still doable, but the variables are… more variable after May failed to meet its optimistic expectations. “The Super Mario Bros. Movie” didn’t hold as well as hoped, and everything beyond the three top releases proved to be only modest contributors.
Despite three lucrative franchises in “Guardians of the Galaxy,” “The Little Mermaid,” and “Fast X,” May will total about $760 million. That’s down from $785 million in 2022, which had only two franchises with “Doctor Strange in the Multiverse of Madness” and “Top Gun: Maverick.
- 5/31/2023
- by Tom Brueggemann
- Indiewire
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