Disney will continue to embrace the theatrical window over the Thanksgiving stretch with the Colombia-set animated musical Encanto. The film directed by Jared Bush, Byron Howard and Charise Castro Smith is looking to hook families with a $35M-$40M five-day domestic start and another $35M+ overseas as it debuts day-and-date in all offshore territories except China, Australia, New Zealand, Philippines and Vietnam. In the U.S., Encanto showtimes begin at 6 tonight.
While some studios have been concerned about the turnout of families for major movies during the pandemic and have opted for a hybrid launch in homes simultaneously, Sony’s Ghostbusters: Afterlife began easing those fears last weekend with a $44M start, a third of that business from families. The Jason Reitman-directed sequel in its second weekend looks to do an estimated $30M-$35M over five days, armed with the power of Imax auditoriums. Afterlife made $4M on...
While some studios have been concerned about the turnout of families for major movies during the pandemic and have opted for a hybrid launch in homes simultaneously, Sony’s Ghostbusters: Afterlife began easing those fears last weekend with a $44M start, a third of that business from families. The Jason Reitman-directed sequel in its second weekend looks to do an estimated $30M-$35M over five days, armed with the power of Imax auditoriums. Afterlife made $4M on...
- 11/23/2021
- by Anthony D'Alessandro and Nancy Tartaglione
- Deadline Film + TV
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