Starz CEO Jeff Hirsch said 50% of the movies in its sunsetting first window deal with Sony did less than $10 million at the box office, a reason it moved to a new agreement with sister company Lionsgate/Summit, whose pictures are fewer but resonate more with the Starz audience.
“Other than three movies [he mentioned Spider-Man, Venom and Jumani] they were not resounding with our viewers,” he said during a Q&a at a virtual media conference hosted by MoffettNathanson Research.
“If you take those out, none of the other movies were in the top ten” on the service.
“Based on our consumer data … on a title by title basis, we didn’t think the value was there to pay for that pay one [window]. When we looked at the 13 or 15 titles we were getting from Lionsgate, they were more impactful to our base.”
In March, Starz closed a multiyear, exclusive first window output...
“Other than three movies [he mentioned Spider-Man, Venom and Jumani] they were not resounding with our viewers,” he said during a Q&a at a virtual media conference hosted by MoffettNathanson Research.
“If you take those out, none of the other movies were in the top ten” on the service.
“Based on our consumer data … on a title by title basis, we didn’t think the value was there to pay for that pay one [window]. When we looked at the 13 or 15 titles we were getting from Lionsgate, they were more impactful to our base.”
In March, Starz closed a multiyear, exclusive first window output...
- 5/12/2021
- by Jill Goldsmith
- Deadline Film + TV
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