I read Ira Deutchman’s recent article about virtual cinema with great interest. As the first to market with a virtual cinema title – Kleber Mendonça Filho and Juliano Dornelles’s “Bacurau” on Thursday, March 19 – we at Kino Marquee have thought a great deal about this phenomenon.
I am gratified that Ira is prophesying what we at Kino Lorber also believe to be the case — that virtual cinema is here to stay for the foreseeable future. As someone in the business almost as long as Ira, I share his commitment to the theatrical experience. I had a hard enough time accepting DCPs into my 35mm world, let alone digital delivery to the home. But when theaters shut down in mid-March as a result of the pandemic, it took me about two beats to realize we had to find a work around, and that work around was digital delivery to audiences in partnership with movie theaters.
I am gratified that Ira is prophesying what we at Kino Lorber also believe to be the case — that virtual cinema is here to stay for the foreseeable future. As someone in the business almost as long as Ira, I share his commitment to the theatrical experience. I had a hard enough time accepting DCPs into my 35mm world, let alone digital delivery to the home. But when theaters shut down in mid-March as a result of the pandemic, it took me about two beats to realize we had to find a work around, and that work around was digital delivery to audiences in partnership with movie theaters.
- 7/7/2020
- by Wendy Lidell
- Indiewire
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