What’s Hollywood’s most profitable movie ever? The answer depends on how you define "profitable."
If you think of profit purely as a ratio of production cost to box office gross, 1999’s The Blair Witch Project and 2007’s Paranormal Activity run neck and neck.
Blair Witch involved an initial outlay of $35,000 — but that was just for the shoot; once postproduction was completed, the real budget was over $200,000 (and may have been as much as $500,000), including a sound remix and a transfer to 35mm. Artisan Entertainment’s Bill Block bought the ...
If you think of profit purely as a ratio of production cost to box office gross, 1999’s The Blair Witch Project and 2007’s Paranormal Activity run neck and neck.
Blair Witch involved an initial outlay of $35,000 — but that was just for the shoot; once postproduction was completed, the real budget was over $200,000 (and may have been as much as $500,000), including a sound remix and a transfer to 35mm. Artisan Entertainment’s Bill Block bought the ...
- 1/18/2020
- The Hollywood Reporter - Film + TV
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