“Don’t Judge a Book by Its Cover” is a proverb whose simple existence proves the fact impressionable souls will do so without fail. This monthly column focuses on the film industry’s willingness to capitalize on this truth, releasing one-sheets to serve as not representations of what audiences are to expect, but as propaganda to fill seats. Oftentimes they fail miserably.
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When not distracted by the more offbeat, artistically inclined one-sheets for the amazing line-up gracing Toronto screens at Tiff this month, I was surprised to see a few good ones hit the September release schedule proper. Whether or not a couple of them find live on both lists is beside the point.
With enough to talk about that I don’t even need to bother with the umpteenth example of Milla Jovovich shooting a gun while skewed on the page in Resident Evil: Retribution (open September 14th) (poster...
—
When not distracted by the more offbeat, artistically inclined one-sheets for the amazing line-up gracing Toronto screens at Tiff this month, I was surprised to see a few good ones hit the September release schedule proper. Whether or not a couple of them find live on both lists is beside the point.
With enough to talk about that I don’t even need to bother with the umpteenth example of Milla Jovovich shooting a gun while skewed on the page in Resident Evil: Retribution (open September 14th) (poster...
- 9/3/2012
- by jpraup@gmail.com (thefilmstage.com)
- The Film Stage
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