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Issa Rae‘s new company wants to hook up creators and brands for “deeper relationships” beyond the usual influencer-sponsor connection.
Ensemble has already built a network of 50 creators including Drew Afualo, Leo González, and Mark Phillips, and is working with brands including Pepsi, Chili’s, and Popeyes.
Per Business Insider, Ensemble is founded by Rae but is meant to be separate from her public persona as a much-lauded writer, actress, and producer. The company is led by a group of advertising vets–Ian Schafer as cofounder and president, Matt Berger as head of revenue, and Keith Lee as head of revenue operations.
Montrel McKay, the president of development and production at Rae’s studio Hoorae, told Bi the pitch for Ensemble is that it works closely with creators to help them package their content for brands.
“The proposition is that we have deeper relationships with the partners,” he said. “A lot...
Ensemble has already built a network of 50 creators including Drew Afualo, Leo González, and Mark Phillips, and is working with brands including Pepsi, Chili’s, and Popeyes.
Per Business Insider, Ensemble is founded by Rae but is meant to be separate from her public persona as a much-lauded writer, actress, and producer. The company is led by a group of advertising vets–Ian Schafer as cofounder and president, Matt Berger as head of revenue, and Keith Lee as head of revenue operations.
Montrel McKay, the president of development and production at Rae’s studio Hoorae, told Bi the pitch for Ensemble is that it works closely with creators to help them package their content for brands.
“The proposition is that we have deeper relationships with the partners,” he said. “A lot...
- 5/6/2024
- by James Hale
- Tubefilter.com
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VidCon 2024 is just six months away — and the annual internet culture convention is revealing the names of 60 creators set to descend on Anaheim, California.
Rolling Stone can exclusively reveal Tuesday that authors (and VidCon co-founders) John and Hank Green, Polynesian-American singer Dinah Jane, YouTube comedian Brandon Rogers, Game Theorists’ MatPat, and Latine TikTok staple Leo González are among the first creators announced for the annual festivities.
Among the other creators set to make appearances at the convention (scheduled for June 26-29) are The Circle‘s Raven Sutton, TikToker Rod Thill,...
Rolling Stone can exclusively reveal Tuesday that authors (and VidCon co-founders) John and Hank Green, Polynesian-American singer Dinah Jane, YouTube comedian Brandon Rogers, Game Theorists’ MatPat, and Latine TikTok staple Leo González are among the first creators announced for the annual festivities.
Among the other creators set to make appearances at the convention (scheduled for June 26-29) are The Circle‘s Raven Sutton, TikToker Rod Thill,...
- 1/16/2024
- by Tomás Mier
- Rollingstone.com
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It’s a record-breaker for the 2023 Streamy Awards. The annual trophy show honoring the best in content creation on social media drew 15 million cross platform views in its first 48 hours, breaking the show’s 2021 record (9.7 million views) and more than doubling the average show viewership across the 2020-2022 shows (6.4Mm views), making it the most viewed Streamy Awards in its 13-year history.
Hosted by YouTube star MatPat, the awards show on Sunday, August 27 saw Dylan Mulvaney take the trophy for Breakout Creator honoring emerging talent. MrBeast, who led all nominees with five noms, took the Creator of the Year award while Michelle Khare won Show of the Year for Challenge Accepted. Other notable winners included Dream, Nick Digiovanni and Leo González.
Top performing VOD clips included Mulvaney’s acceptance speech for Breakout Creator, MatPat’s Eras Tour monologue of the past, present and future of the internet, Mikayla Nogueira’s...
Hosted by YouTube star MatPat, the awards show on Sunday, August 27 saw Dylan Mulvaney take the trophy for Breakout Creator honoring emerging talent. MrBeast, who led all nominees with five noms, took the Creator of the Year award while Michelle Khare won Show of the Year for Challenge Accepted. Other notable winners included Dream, Nick Digiovanni and Leo González.
Top performing VOD clips included Mulvaney’s acceptance speech for Breakout Creator, MatPat’s Eras Tour monologue of the past, present and future of the internet, Mikayla Nogueira’s...
- 8/31/2023
- by Denise Petski
- Deadline Film + TV
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It feels a little strange to say this in August, but the 2023 Streamy Awards are officially over, and they handed out a grand total of 50 awards to this year’s top creators.
This was the first year Tubefilter and dick clark productions held Streamys in the summertime, but the change of season didn’t mean everything changed: For the fourth time in a row, MrBeast took home Creator of the Year, and for the second time in a row, Kai Cenat snagged Streamer of the Year.
As for Show of the Year, that went to Michelle Khare and her daredevil series Challenge Accepted.
This year’s ceremony was hosted by MatPat, and featured dozens of presenters, including Dylan Mulvaney, Ryan Trahan, The Try Guys‘ Keith Habersberger and Zach Kornfeld, Smosh‘s Anthony Padilla and Ian Hecox, TikTok Npc streamer Pinkydoll, Colin and Samir, Dream, Michelle Khare, Anna Sitar, Austin Creed,...
This was the first year Tubefilter and dick clark productions held Streamys in the summertime, but the change of season didn’t mean everything changed: For the fourth time in a row, MrBeast took home Creator of the Year, and for the second time in a row, Kai Cenat snagged Streamer of the Year.
As for Show of the Year, that went to Michelle Khare and her daredevil series Challenge Accepted.
This year’s ceremony was hosted by MatPat, and featured dozens of presenters, including Dylan Mulvaney, Ryan Trahan, The Try Guys‘ Keith Habersberger and Zach Kornfeld, Smosh‘s Anthony Padilla and Ian Hecox, TikTok Npc streamer Pinkydoll, Colin and Samir, Dream, Michelle Khare, Anna Sitar, Austin Creed,...
- 8/28/2023
- by James Hale
- Tubefilter.com
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The 2023 Streamy Awards honored the best in content creation on social media and Dylan Mulvaney took the trophy for Breakout Creator.
“I’m really shocked because I thought the only award I’d ever win was maybe a Tony Award but now I’m a musical theater gal with a Streamy,” the social media star said while accepting her award Sunday at the Fairmont Century Plaza Hotel in Los Angeles.
Mulvaney went viral after receiving backlash from conservative media over promoting Bud Light.
“532 days ago, I made a coming-out video that turned into my ‘Days of Girlhood’ series, and my life has been changed for the better,” she continued. “But on the flip side, there’s also been an extreme amount of transphobia and hate, and I know that my community is feeling it.”
Mulvaney ended her speech with a nod to the controversy saying, “I’m gonna go have...
“I’m really shocked because I thought the only award I’d ever win was maybe a Tony Award but now I’m a musical theater gal with a Streamy,” the social media star said while accepting her award Sunday at the Fairmont Century Plaza Hotel in Los Angeles.
Mulvaney went viral after receiving backlash from conservative media over promoting Bud Light.
“532 days ago, I made a coming-out video that turned into my ‘Days of Girlhood’ series, and my life has been changed for the better,” she continued. “But on the flip side, there’s also been an extreme amount of transphobia and hate, and I know that my community is feeling it.”
Mulvaney ended her speech with a nod to the controversy saying, “I’m gonna go have...
- 8/28/2023
- by Armando Tinoco
- Deadline Film + TV
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The Just For Laughs Comedy Festival has unveiled its list of top up-and-coming comedians in New York, Los Angeles and elsewhere, who are set to participate in the New Faces of Comedy showcase later this week. The event is a traditional launch pad for major Hollywood talent like Kevin Hart, Amy Schumer, Kumail Nanjiani and Jimmy Fallon.
The success of their careers makes New Faces the industry’s biggest coming-out party for rising stand-up talent serious business. Young hopefuls eyeing Hollywood development deals grab the microphone at Just For Laughs in Montreal to draw laughter from a club audience as Los Angeles talent scouts, comedy agents and managers, TV execs and club bookers look on.
No pressure there. Abbott Elementary creator Quinta Brunson, who will receive the best comedy person award at the Just For Laughs ComedyPro conference later this week, was part of the New Faces comic discovery program in 2017.
Over three days,...
The success of their careers makes New Faces the industry’s biggest coming-out party for rising stand-up talent serious business. Young hopefuls eyeing Hollywood development deals grab the microphone at Just For Laughs in Montreal to draw laughter from a club audience as Los Angeles talent scouts, comedy agents and managers, TV execs and club bookers look on.
No pressure there. Abbott Elementary creator Quinta Brunson, who will receive the best comedy person award at the Just For Laughs ComedyPro conference later this week, was part of the New Faces comic discovery program in 2017.
Over three days,...
- 7/24/2023
- by Etan Vlessing
- The Hollywood Reporter - Movie News
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Leo Gonzalez is adding another chapter to his inspiring story. The TikTok star known for impersonations of newscasters and restaurant workers has signed a 360 representation deal with talent agency WME.
Gonzalez, who reaches 2.7 million TikTok followers, got his start by drawing from his experiences in the TV production business. His first TikTok poked fun at on-air mix-ups, and a recent upload took the perspective of a meteorologist caught in the rain.
@leogonzallNews reporters out in the rain
♬ original sound – Leo González
Between his newscaster riffs, Gonzalez takes aim at fast-food chains, big-box retailers, and much more. His videos have earned him millions of views and praise from one of his childhood heroes, comedian George Lopez.
TikTok honored Gonzalez by putting him on its first Discover List and naming him as one of its Latinx Trailblazers for 2023. “My pride for my culture has led me to create content that I am...
Gonzalez, who reaches 2.7 million TikTok followers, got his start by drawing from his experiences in the TV production business. His first TikTok poked fun at on-air mix-ups, and a recent upload took the perspective of a meteorologist caught in the rain.
@leogonzallNews reporters out in the rain
♬ original sound – Leo González
Between his newscaster riffs, Gonzalez takes aim at fast-food chains, big-box retailers, and much more. His videos have earned him millions of views and praise from one of his childhood heroes, comedian George Lopez.
TikTok honored Gonzalez by putting him on its first Discover List and naming him as one of its Latinx Trailblazers for 2023. “My pride for my culture has led me to create content that I am...
- 3/22/2023
- by Sam Gutelle
- Tubefilter.com
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