Fox is angling to compete in the weather-content space long dominated by the Weather Channel with a new streaming network set to launch later this year. But how is the Weather Channel really such a ratings powerhouse?
In the fall, Fox News Media will roll out Fox Weather, its eighth platform, to join offerings like Fox News, Fox Business Network, Fox Nation, Fox Books and more. As cable news sees declines in ratings, it’s clear that interest in news is waning following the end of Donald Trump’s presidency and the downturn of the Covid-19 pandemic. Trump may not be firing off tweets anymore, but the weather is always up to something — and people always want to know what it is.
That said, the Weather Channel’s ratings are pretty low as cable channels go. A Tuesday analysis by The New York Times pointed out that Weather Channel’s...
In the fall, Fox News Media will roll out Fox Weather, its eighth platform, to join offerings like Fox News, Fox Business Network, Fox Nation, Fox Books and more. As cable news sees declines in ratings, it’s clear that interest in news is waning following the end of Donald Trump’s presidency and the downturn of the Covid-19 pandemic. Trump may not be firing off tweets anymore, but the weather is always up to something — and people always want to know what it is.
That said, the Weather Channel’s ratings are pretty low as cable channels go. A Tuesday analysis by The New York Times pointed out that Weather Channel’s...
- 7/6/2021
- by Lindsey Ellefson
- The Wrap
Fox News Media announced a team of six meteorologists who will appear on its new streaming weather service, Fox Weather.
The new hires will anchor coverage from the headquarters in New York.
They include Jason Frazer, who comes from Wkyc-tv in Cleveland, who will serve as morning news co-host; Britta Merwin, joining from Kprc-tv in Houston, who will be another morning co-host.
Also joining will be Craig Herrera, most recently at King-tv in Seattle, who will be co-anchor on key programming blocks, along with Brigit Mahoney, who will appear on lead dayparts. She has been at Ktvi-tv in St. Louis. Another hire is Stephen Morgan, most recently with Kriv-tv in Houston, who will be a co-host on main programming blocks.
Co-hosting evening programming will be Nick Kosir, who is known as the “Dancing Weatherman,” with 2 million followers on TikTok and Instagram. He joins from Wjzy-tv in Charlotte, Nc. One of...
The new hires will anchor coverage from the headquarters in New York.
They include Jason Frazer, who comes from Wkyc-tv in Cleveland, who will serve as morning news co-host; Britta Merwin, joining from Kprc-tv in Houston, who will be another morning co-host.
Also joining will be Craig Herrera, most recently at King-tv in Seattle, who will be co-anchor on key programming blocks, along with Brigit Mahoney, who will appear on lead dayparts. She has been at Ktvi-tv in St. Louis. Another hire is Stephen Morgan, most recently with Kriv-tv in Houston, who will be a co-host on main programming blocks.
Co-hosting evening programming will be Nick Kosir, who is known as the “Dancing Weatherman,” with 2 million followers on TikTok and Instagram. He joins from Wjzy-tv in Charlotte, Nc. One of...
- 6/24/2021
- by Ted Johnson
- Deadline Film + TV
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