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Box to Box Films, the production company behind Netflix’s Formula 1: Drive to Survive, has received a minority investment from Bruin Capital, an investment company focused on global sports, media and technology.
Financial and other details weren’t disclosed, but Box to Box said on Tuesday that the capital injection amounted to a “significant” minority investment.
Founded in 2016 by Academy Award-winning producer James Gay-Rees and Emmy-winning producer Paul Martin, Box to Box has also been behind such sports productions as Formula 1 documentary Senna, soccer doc Diego Maradona and Netflix’s tennis series Break Point, as well as Amy Winehouse doc Amy, among others.
“With this fresh Bruin investment, the company will expand into self-financed projects as well as new verticals (i.e., digital, branded and scripted) while also exploring strategic M&a,” Box to Box said.
It will continue to be led by Gay-Rees, Martin and managing director Samantha Lawrence,...
Financial and other details weren’t disclosed, but Box to Box said on Tuesday that the capital injection amounted to a “significant” minority investment.
Founded in 2016 by Academy Award-winning producer James Gay-Rees and Emmy-winning producer Paul Martin, Box to Box has also been behind such sports productions as Formula 1 documentary Senna, soccer doc Diego Maradona and Netflix’s tennis series Break Point, as well as Amy Winehouse doc Amy, among others.
“With this fresh Bruin investment, the company will expand into self-financed projects as well as new verticals (i.e., digital, branded and scripted) while also exploring strategic M&a,” Box to Box said.
It will continue to be led by Gay-Rees, Martin and managing director Samantha Lawrence,...
- 1/16/2024
- by Georg Szalai
- The Hollywood Reporter - Movie News
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Box to Box Films, the production company behind Netflix’s Formula 1: Drive To Survive, has secured a multi-million dollar investment.
Deadline understands that private equity investor Bruin Capital has invested in the company. It’s not clear what stake Bruin has taken, but it’s believed to be a minority investment.
Box to Box, which is also behind series such as Netflix tennis series Break Point, golf series Full Swing and a new Apple TV+ show about Major League Soccer, is the latest documentary company, with an interest in sports, to score investment.
Peyton Manning’s Omaha Productions sold a stake to Peter Chernin’s The North Road Company and Boardwalk Pictures, which is behind Netflix’s NBA series The Long Game and Cheer, sold a stake to investment firm Shamrock Capital.
Box to Box was founded by Amy and Senna producer James Gay-Rees and Paul Martin, who produced HBO’s Maradona.
Deadline understands that private equity investor Bruin Capital has invested in the company. It’s not clear what stake Bruin has taken, but it’s believed to be a minority investment.
Box to Box, which is also behind series such as Netflix tennis series Break Point, golf series Full Swing and a new Apple TV+ show about Major League Soccer, is the latest documentary company, with an interest in sports, to score investment.
Peyton Manning’s Omaha Productions sold a stake to Peter Chernin’s The North Road Company and Boardwalk Pictures, which is behind Netflix’s NBA series The Long Game and Cheer, sold a stake to investment firm Shamrock Capital.
Box to Box was founded by Amy and Senna producer James Gay-Rees and Paul Martin, who produced HBO’s Maradona.
- 1/16/2024
- by Peter White
- Deadline Film + TV
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For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on and around the field of play. In its newest holding, Bruin Sports Capital believes it has found a way to further capitalize on existing digital boards.
Following a $100 million investment, according to sources with knowledge of the deal, Bruin has become co-owner, alongside Quadrant Private Equity, of media and marketing company Tgi Sport, pending regulatory approval, as reported exclusively by Variety‘s sibling publication Sportico. The newly formed Tgi will be led by former Qms Media Group CEO Barclay Nettlefold.
In an interview, Bruin CEO George Pyne highlighted Tgi’s Parallel Ads broadcast technology (Pads), which can show viewers at-home electronic signage messages different from what’s displayed in-venue. The tech leverages the LED boards themselves, rather than relying on something like green screens. For example, audiences in...
Following a $100 million investment, according to sources with knowledge of the deal, Bruin has become co-owner, alongside Quadrant Private Equity, of media and marketing company Tgi Sport, pending regulatory approval, as reported exclusively by Variety‘s sibling publication Sportico. The newly formed Tgi will be led by former Qms Media Group CEO Barclay Nettlefold.
In an interview, Bruin CEO George Pyne highlighted Tgi’s Parallel Ads broadcast technology (Pads), which can show viewers at-home electronic signage messages different from what’s displayed in-venue. The tech leverages the LED boards themselves, rather than relying on something like green screens. For example, audiences in...
- 3/22/2021
- by Jacob Feldman
- Variety Film + TV
Veteran sports producer Fred Gaudelli was taking a walk recently to clear his head in tough times when a top executive at the National Football League reached out to him: Do you have any desire to run some of our old football games on TV?
Under normal circumstances, the answer would likely be no. But normal went out the window about two weeks ago.
With live sports telecasts knocked out by the global coronavirus pandemic, the nation’s biggest media companies are subsisting instead on broadcasts of older games. CBS Sports last Saturday and Sunday aired classic Ncaa March Madness tournament games, going back as far as a 1992 championship match between the University of North Carolina and Georgetown. The games proved a substitute for what would normally be rounds of the 2020 Ncaa event.
An old sports telecast used to have the same appeal as a stale pot of coffee. Games...
Under normal circumstances, the answer would likely be no. But normal went out the window about two weeks ago.
With live sports telecasts knocked out by the global coronavirus pandemic, the nation’s biggest media companies are subsisting instead on broadcasts of older games. CBS Sports last Saturday and Sunday aired classic Ncaa March Madness tournament games, going back as far as a 1992 championship match between the University of North Carolina and Georgetown. The games proved a substitute for what would normally be rounds of the 2020 Ncaa event.
An old sports telecast used to have the same appeal as a stale pot of coffee. Games...
- 3/26/2020
- by Brian Steinberg
- Variety Film + TV
The former President of Sports & Entertainment at Img Worldwide, George Pyne, has raised $250 million in equity and launched sports marketing company Bruin Sports Capital on Tuesday.
“Identifying unique opportunities, attracting world-class management teams, establishing a culture of innovation and creating real value is what will make up Bruin Sports Capital’s DNA,: Pyne said. “The firm will be opportunistic and nimble in pursuit of its goals. The key points of differentiation that will define Bruin Sports Capital include its unparalleled access to the best deals; long-term, flexible capital; extensive operating expertise; strategic capital and global resources in Wpp and other investors; and finally,...
“Identifying unique opportunities, attracting world-class management teams, establishing a culture of innovation and creating real value is what will make up Bruin Sports Capital’s DNA,: Pyne said. “The firm will be opportunistic and nimble in pursuit of its goals. The key points of differentiation that will define Bruin Sports Capital include its unparalleled access to the best deals; long-term, flexible capital; extensive operating expertise; strategic capital and global resources in Wpp and other investors; and finally,...
- 1/6/2015
- by Tony Maglio and Jordan Chariton
- The Wrap
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