Country music legend and “1883” star Tim McGraw has formed his own production company: Down Home Media in Nashville, Tennessee.
McGraw has teamed with his management company Em.Co, and social content studio Shareability. Shareability’s founder, Tim Staples, is Down Home’s co-founder and CEO, while Em.Co’s Brian Kaplan, also a co-founder, will serve as Chief Strategy Officer.
“Country music has always been about storytelling,” said McGraw in a press release. “Our stories are honest vignettes of life and family and community. I think there’s a longing for that. For me, that’s Down Home. That’s how I grew up, those are the stories I like to tell, and that’s what I want our company to be about.”
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The new McGraw venture closed an investment and an innovative first-look deal with Skydance Media,...
McGraw has teamed with his management company Em.Co, and social content studio Shareability. Shareability’s founder, Tim Staples, is Down Home’s co-founder and CEO, while Em.Co’s Brian Kaplan, also a co-founder, will serve as Chief Strategy Officer.
“Country music has always been about storytelling,” said McGraw in a press release. “Our stories are honest vignettes of life and family and community. I think there’s a longing for that. For me, that’s Down Home. That’s how I grew up, those are the stories I like to tell, and that’s what I want our company to be about.”
Also Read:
Magnolia Pictures Partners With Peacock to Stream Indie Catalog, From ‘A Royal Affair’ to ‘Melancholia’
The new McGraw venture closed an investment and an innovative first-look deal with Skydance Media,...
- 4/13/2023
- by Sharon Knolle
- The Wrap
Tim McGraw, the country music star whose acting career has hit a new gear lately with roles in Yellowstone and prequel 1883, is launching his own media company with backing from Skydance Media.
Down Home, as the new venture is known, will be based in Nashville. Its activities across entertainment, media and marketing will involve McGraw, with his management company Em.Co, and social content studio Shareability. The founder of Shareability, Tim Staples, is co-founder and CEO of Down Home. Em.Co’s Brian Kaplan, is co-founder and Chief Strategy Officer.
The aim of Down Home, according to an official announcement, will be to connect McGraw’s country music audience with Hollywood and consumer brands. The company will produce film, TV and digital projects focused on “relatable stories that capture the essence and spirit of everyday Americans.” Also in the works is a social content studio aimed at nurturing Nashville’s pipeline of emerging talent,...
Down Home, as the new venture is known, will be based in Nashville. Its activities across entertainment, media and marketing will involve McGraw, with his management company Em.Co, and social content studio Shareability. The founder of Shareability, Tim Staples, is co-founder and CEO of Down Home. Em.Co’s Brian Kaplan, is co-founder and Chief Strategy Officer.
The aim of Down Home, according to an official announcement, will be to connect McGraw’s country music audience with Hollywood and consumer brands. The company will produce film, TV and digital projects focused on “relatable stories that capture the essence and spirit of everyday Americans.” Also in the works is a social content studio aimed at nurturing Nashville’s pipeline of emerging talent,...
- 4/13/2023
- by Dade Hayes
- Deadline Film + TV
Keeping Up With The Kardashians producer Bunim/Murray Productions is to introduce data and analytics into its pitches after investing in digital marketing accelerator Shareability.
The Banijay-owned producer has invested in the Marina Del Rey-based company to bolster its projects before they are brought to networks and platforms.
Shareability, founded by Tim Staples and Nick Reed in 2013, has worked with the likes of The Olympics and The Leonardo DiCaprio Foundation and will help Bunim/Murray Productions to help incubate certain digital series from the producer’s development slate before being taken to the market. Shareability will also lend its knowledge to creating socially-optimized content, and the two companies will present a new model for producing and marketing programming by building pitch packages for select show buyers, traditional networks and streaming platforms that harness marketing with production expertise.
Shareability campaigns include John Cena’s collaboration with Cricket Wireless, the Baby...
The Banijay-owned producer has invested in the Marina Del Rey-based company to bolster its projects before they are brought to networks and platforms.
Shareability, founded by Tim Staples and Nick Reed in 2013, has worked with the likes of The Olympics and The Leonardo DiCaprio Foundation and will help Bunim/Murray Productions to help incubate certain digital series from the producer’s development slate before being taken to the market. Shareability will also lend its knowledge to creating socially-optimized content, and the two companies will present a new model for producing and marketing programming by building pitch packages for select show buyers, traditional networks and streaming platforms that harness marketing with production expertise.
Shareability campaigns include John Cena’s collaboration with Cricket Wireless, the Baby...
- 10/10/2019
- by Peter White
- Deadline Film + TV
YouTube Premium has unveiled the trailer for Claire -- a previously-announced documentary that will chronicle the late vlogger Claire Wineland’s fight against cystic fibrosis.
The 21-year-old, who spent thousands of hours in hospitals and even came back to life after being pronounced dead, also took to YouTube to share her story and advocate for others battling terminal illnesses, where her vlogs have garnered nearly 380,000 subscribers.
The film, premiering on Wineland’s channel on Sept. 2, was directed and produced by Academy Award winner Nicholas Reed (The Lady In Number 6) and Ryan Azevedo (Unpinned) and produced by Paul Foley (also of Unpinned). Christopher Garnett, Joel Bergvall, Erick Brownstein, Phillip B. Goldfine, and Tim Staples served as executive producers. Alongside the film, viewers will be able to access the YouTube Giving features to donate to Claire’s Place Foundation, a nonprofit that provides financial and emotional support to families affected by cystic fibrosis.
The 21-year-old, who spent thousands of hours in hospitals and even came back to life after being pronounced dead, also took to YouTube to share her story and advocate for others battling terminal illnesses, where her vlogs have garnered nearly 380,000 subscribers.
The film, premiering on Wineland’s channel on Sept. 2, was directed and produced by Academy Award winner Nicholas Reed (The Lady In Number 6) and Ryan Azevedo (Unpinned) and produced by Paul Foley (also of Unpinned). Christopher Garnett, Joel Bergvall, Erick Brownstein, Phillip B. Goldfine, and Tim Staples served as executive producers. Alongside the film, viewers will be able to access the YouTube Giving features to donate to Claire’s Place Foundation, a nonprofit that provides financial and emotional support to families affected by cystic fibrosis.
- 8/26/2019
- by Geoff Weiss
- Tubefilter.com
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