These days, it seems like every business is trying to get hip with the kids on TikTok. A brand that already conquered the short-form video app, however, needs a different marketing strategy. Crumbl Cookies, which became a social media sensation during the Covid-19 pandemic, is running its first ad campaign on broadcast TV networks.
Crumbl’s first attempt at TV advertising goes for the low-hanging fruit. The commercial’s tagline, “let’s get ready to Crumbl,” is delivered by Michael Buffer. The legendary ringside announcer is known for popularizing a phrase that rhymes with that one.
The commercial premieres digitally on October 14, which is National Dessert Day. The 30-second spot’s first TV appearance will occur on November 5, when the ad will air on ABC.
The decision to market Crumbl on TV during a busy slate of college football is no accident. The TikTok-famous brand is looking to position its...
Crumbl’s first attempt at TV advertising goes for the low-hanging fruit. The commercial’s tagline, “let’s get ready to Crumbl,” is delivered by Michael Buffer. The legendary ringside announcer is known for popularizing a phrase that rhymes with that one.
The commercial premieres digitally on October 14, which is National Dessert Day. The 30-second spot’s first TV appearance will occur on November 5, when the ad will air on ABC.
The decision to market Crumbl on TV during a busy slate of college football is no accident. The TikTok-famous brand is looking to position its...
- 10/14/2022
- by Sam Gutelle
- Tubefilter.com
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