Over the past four years, Damon Berger has used his online video know-how to help build What's Trending into a multifaceted digital media studio. Now, Berger will bring his expertise to a company that is rapidly scaling up its operation. Berger has joined Fullscreen, where he will be the Vice President of Business Development.
Fullscreen, which is best known for the multi-channel network it operates on YouTube, has hired Berger to "focus on building strategic partnerships across the company," according to a press release. In this newly-created role, Berger will work with both the content creators within Fullscreen's network and the youth-focused brands that look to partner with those creators.
"There are so many different opportunities to build new businesses around our creator network," said Berger. "Our core strength is really our creators. They happen to be not only the most influential talent across the platform, but they're also networks unto themselves.
Fullscreen, which is best known for the multi-channel network it operates on YouTube, has hired Berger to "focus on building strategic partnerships across the company," according to a press release. In this newly-created role, Berger will work with both the content creators within Fullscreen's network and the youth-focused brands that look to partner with those creators.
"There are so many different opportunities to build new businesses around our creator network," said Berger. "Our core strength is really our creators. They happen to be not only the most influential talent across the platform, but they're also networks unto themselves.
- 3/12/2015
- by Sam Gutelle
- Tubefilter.com
With over 50 million views on YouTube, What’s Trending has decided to take its popularity to the international level. The award-winning network and media company will make its mark in India, thanks to the Mumbai-based entertainment production company Culture Machine. Culture Machine will launch the Indian version of the What’s Trending channel and network, What’s Trending India, and distribute its content through the region. The production company is also responsible for creating new programming under the Us-based brand specifically for the Middle East, making use of its network of over 500 local YouTube creators, brands, production facilities, and YouTube-certified analytics and marketing technology. “We are incredibly proud to partner with Culture Machine, a company that shares our vision of creating television quality entertainment for the digital generation,” said Damon Berger, CEO of What’s Trending, in the release. “With Culture Machine, the format of What’s Trending will inform...
- 10/13/2014
- by Bree Brouwer
- Tubefilter.com
Bedrocket Media Ventures has invested seven figures in What's Trending, the company that runs the Emmy-nominated webcast of the same name, the companies announced. Bedrocket will take an ownership stake of indeterminate amount and will also sell advertisements for the show, created by Shira Lazar and Damon Berger. Further details on the deal were not disclosed. Every day at 3 p.m. Et/noon Pt, Lazar talks with celebrity panelists about the top videos and stories of the day – most of it coming from the most buzzed about content on YouTube. The show...
- 6/18/2013
- by Lucas Shaw
- The Wrap
Before she was the host of What's Trending, Shira Lazar started the Partners Project, a web series that bills itself as "the Inside the Actors Studio for YouTube stars". After more than two years of episodes, Lazar and co-creator Damon Berger are looking to inject some new life into the channel. Partners Project will host a live event on February 7th, where fans will be able to chat up YouTube notables at the What's Trending studios. The live event will feature Michael Gallagher of Totally Sketch, and it will run from 5-8 Pm, with plenty of time for drinking, schmoozing and question-and-answering. Part of the appeal of the Partners Project is its ability to insert handy tips for creators inside each episode. In a live setting, it will be easier for aspiring YouTubers to learn a handful of protips
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- 2/1/2013
- by Sam Gutelle
- Tubefilter.com
Good news, YouTube addicts! What's Trending with Shira Lazar has increased the dosage of your favorite viral videos, news and social commentary.
The Emmy-nominated live weekly web series will air daily on YouTube, starting Monday at noon Pt/3 Et. "When we aired once a week, we had to choose the biggest stuff that was out there and sacrifice the smaller things that we still loved," CEO Damon Berger told TVGuide.com. "So now, every day you're going to get literally the best of what YouTube has to offer from video in a kind of condensed way."
Read More >...
The Emmy-nominated live weekly web series will air daily on YouTube, starting Monday at noon Pt/3 Et. "When we aired once a week, we had to choose the biggest stuff that was out there and sacrifice the smaller things that we still loved," CEO Damon Berger told TVGuide.com. "So now, every day you're going to get literally the best of what YouTube has to offer from video in a kind of condensed way."
Read More >...
- 8/20/2012
- by Hanh Nguyen
- TVGuide - Breaking News
Good news, YouTube addicts! What's Trending with Shira Lazar has increased the dosage of your favorite viral videos, news and social commentary.
The Emmy-nominated live weekly web series will air daily on YouTube, starting Monday at noon Pt/3 Et. "When we aired once a week, we had to choose the biggest stuff that was out there and sacrifice the smaller things that we still loved," CEO Damon Berger told TVGuide.com. "So now, every day you're going to get literally the best of what YouTube has to offer from video in a kind of condensed way."
Read More >...
The Emmy-nominated live weekly web series will air daily on YouTube, starting Monday at noon Pt/3 Et. "When we aired once a week, we had to choose the biggest stuff that was out there and sacrifice the smaller things that we still loved," CEO Damon Berger told TVGuide.com. "So now, every day you're going to get literally the best of what YouTube has to offer from video in a kind of condensed way."
Read More >...
- 8/20/2012
- by Hanh Nguyen
- TVGuide.com - Features
There's a new trend at Shira Lazar and Damon Berger's live web video shop, What's Trending: The show is shifting from a weekly slot to a daily one, focusing on the many viral video stars emerging through YouTube. "There's no way for someone who just visits YouTube to find their content, no real discovery process," said Berger, CEO of What's Trending. "These personalities breaking on YouTube need a place on YouTube to be able to tell their stories." Starting Monday, the show will air live at noon Pt/3 p.m. Et, in 18- to 20-minute segments tracking
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- 8/20/2012
- by Chris Krewson
- The Hollywood Reporter - Movie News
Primetime entertainment got some mainstream and social media buzz last week as powers that be at the Academy of Television Arts & Sciences announced the 2012 Primetime Emmy nominations General Emmy tweets trended worldwide on Twitter, especially amongst the top nominees. The highest volume of social media interactions belonged to Game of Thrones with 11 nominations, The Big Bang Theory and Zooey Deschanel's New Girl with 5 nominations, and Glee with 3 nominations, followed by all those in the category snubs and surprises. And while it was kinda sorta interesting to watch the nominated individuals, studios, production companies, and other entertainment organizations flock to social media to talk about their nominations (or lack thereof), there was at least one Primetime Emmy Awards category where all that social media engagement was status quo. The nominees for Outstanding Creative Achievement in Interactive Media- Original Interactive Television Programming make a set of stellar new media programs that deserve the kudos from ATAS.
- 7/24/2012
- by Samantha Berley
- Tubefilter.com
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