YouTube‘s celebration of hip-hop’s 50th birthday is bringing some rewards to artists big and small. The platform has revealed the musicians who make up the 2024 class of the Fifty Deep grant program.
The members of the Fifty Deep class will get assistance from YouTube through several initiatives. They will receive creative grants to go along with promotional support and an array of channel optimization tools. YouTube also plans to host songwriting sessions for the cohort while also providing them with A&r opportunities and early access to new products and features.
The Fifty Deep class resembles previous cohorts that participated in the #YouTubeBlack initiative, which boosted artists and creators of color in the YouTube community. YouTube has had an active presence in the Black music community since the 2018 hire of Tuma Basa, who left Spotify to become YouTube’s Director of Black Music & Culture.
Basa and his team...
The members of the Fifty Deep class will get assistance from YouTube through several initiatives. They will receive creative grants to go along with promotional support and an array of channel optimization tools. YouTube also plans to host songwriting sessions for the cohort while also providing them with A&r opportunities and early access to new products and features.
The Fifty Deep class resembles previous cohorts that participated in the #YouTubeBlack initiative, which boosted artists and creators of color in the YouTube community. YouTube has had an active presence in the Black music community since the 2018 hire of Tuma Basa, who left Spotify to become YouTube’s Director of Black Music & Culture.
Basa and his team...
- 2/13/2024
- by Sam Gutelle
- Tubefilter.com
2023 marks the 50th anniversary of hip-hop, and YouTube is remembering the big names who have defined the genre since its inception. The leading video platform has launched a campaign called Fifty Deep, which includes an archive of 2,000 music videos that span hip-hop history.
Fifty Deep is bringing several fresh playlists to YouTube Music, including a 50-song survey that includes nearly four hours of hip-hop hits. According to YouTube Director of Black Music and Culture Tuma Basa, the selected songs will celebrate rappers “from Ice T to Ice Spice.”
Basa announced Fifty Deep in a YouTube blog post. “If you’re like me, you watched your favorite music videos on Yo! MTV Raps or BET’s Rap City over and over again. Fast forward to today and YouTube allows us to watch almost any video at any time in almost any place,” Basa wrote. “This year marks a whole half a...
Fifty Deep is bringing several fresh playlists to YouTube Music, including a 50-song survey that includes nearly four hours of hip-hop hits. According to YouTube Director of Black Music and Culture Tuma Basa, the selected songs will celebrate rappers “from Ice T to Ice Spice.”
Basa announced Fifty Deep in a YouTube blog post. “If you’re like me, you watched your favorite music videos on Yo! MTV Raps or BET’s Rap City over and over again. Fast forward to today and YouTube allows us to watch almost any video at any time in almost any place,” Basa wrote. “This year marks a whole half a...
- 8/7/2023
- by Sam Gutelle
- Tubefilter.com
Key Art for Mixtape, streaming on Paramount+, 2023. Paramount+ announced that Mixtape, a new documentary exploring how the creation of mixtapes launched hip hop into mainstream culture, will premiere exclusively on the service Tuesday, August 1 in the U.S. and Canada and Wednesday, August 2 in the U.K., Australia, Latin America and Brazil, with further international markets to follow later in the year. Mixtape is the story of hip hop refusing to take no for an answer. Before radio play, the internet, and social media, there were mixtapes. DJs were tastemakers, trendsetters and creators of the sound that became the biggest musical genre on the planet. The importance of mixtapes goes well beyond the tapes themselves. Mixtapes were a form of currency and a signifier that someone was “in the know” and had their ear to the streets. The culture was too strong to be stopped, and the artists were too...
- 7/15/2023
- by Hollywood Outbreak
- HollywoodOutbreak.com
Read: 500 Greatest Albums of All Time List
Voters were asked to submit ranked ballots listing their 50 favorite albums of all time. Votes were tabulated, with the highest-ranked album on each list receiving 300 points, the second highest 290 points, and so on down to 44 points for number 50. More than 3,000 albums received at least one vote.
Artists, Songwriters, and Producers 9th Wonder Johntá Austin A Boogie Wit Da Hoodie Mick Avory
The Kinks Glen Ballard Alice Bag Bas Jon Batiste Big Boi Beyoncé Branko Michael Brun Eric Burdon
The Animals John Cale
The...
Voters were asked to submit ranked ballots listing their 50 favorite albums of all time. Votes were tabulated, with the highest-ranked album on each list receiving 300 points, the second highest 290 points, and so on down to 44 points for number 50. More than 3,000 albums received at least one vote.
Artists, Songwriters, and Producers 9th Wonder Johntá Austin A Boogie Wit Da Hoodie Mick Avory
The Kinks Glen Ballard Alice Bag Bas Jon Batiste Big Boi Beyoncé Branko Michael Brun Eric Burdon
The Animals John Cale
The...
- 9/22/2020
- by RS Editors
- Rollingstone.com
The Nigerian singer Mr. Eazi announced the 30 artists who will take part in the second edition of his talent incubator program emPawa Africa on Wednesday. Each artist will receive a $10,000 grant to go towards a music video, along with mentorship from professional singers, producers, and video directors.
Mr. Eazi launched emPawa in 2018 with the goal of investing in promising artists early so they could develop self-sustaining careers. “He always told us the story of the $1,000 investment someone made in his career and how that made a huge difference,” E Kelly,...
Mr. Eazi launched emPawa in 2018 with the goal of investing in promising artists early so they could develop self-sustaining careers. “He always told us the story of the $1,000 investment someone made in his career and how that made a huge difference,” E Kelly,...
- 2/26/2020
- by Elias Leight
- Rollingstone.com
In September 2018, Spotify announced a new “Global Cultures Initiative,” hoping to increase intercontinental musical exchange, and, ideally, transform more local non-Western hits into global phenomena. “We have launched numerous high-profile playlists and programs in the recent past,” Rocio Guerrero, then Head of Global Cultures at Spotify, said in September 2018. “But Global Cultures is poised to become one of the most important things we are doing as a leader in the field of streaming audio.”
The initiative hit a rough patch recently: The original Global Cultures team was disbanded, according to...
The initiative hit a rough patch recently: The original Global Cultures team was disbanded, according to...
- 10/4/2019
- by Elias Leight
- Rollingstone.com
In 2017, the Nigerian artist Joeboy released a gliding cover of Ed Sheeran’s “Shape of You” — a twisty-turny take on the original, where Joeboy slips into double-time cadences during the verses, making the beat seem flat-footed in the process.
At the time, Joeboy was unknown and unsigned. But one of his friends was committed to him reaching a wider audience. “She told me, ‘your music is too good to not have attention,’ so she sent it to a bunch of artists in their DMs,” Joeboy explains. One of those artists was Mr.
At the time, Joeboy was unknown and unsigned. But one of his friends was committed to him reaching a wider audience. “She told me, ‘your music is too good to not have attention,’ so she sent it to a bunch of artists in their DMs,” Joeboy explains. One of those artists was Mr.
- 7/19/2019
- by Elias Leight
- Rollingstone.com
On Tuesday, Beyoncé announced The Lion King: The Gift, an album that will accompany the remake of the famous Disney animated film, which opens Friday. Some familiar collaborators will be joining Beyoncé (Jay-Z, Pharrell), but track list is notable for also including stars from Nigeria, Ghana and South Africa, artists who rarely get exposure in the American mainstream.
This suggests a new direction for Beyoncé, and maybe a new challenge. In recent years, singers from West and South Africa have repeatedly been thwarted when they attempt to crack the narrow-minded American market.
This suggests a new direction for Beyoncé, and maybe a new challenge. In recent years, singers from West and South Africa have repeatedly been thwarted when they attempt to crack the narrow-minded American market.
- 7/16/2019
- by Elias Leight
- Rollingstone.com
Three months after it was first reported that former Spotify exec Tuma Basa had left the music streaming service in order to join YouTube, his role at his new company has been revealed. YouTube has named Basa as its Head of Urban Music, a role that will allow him to leverage his connections in the hip-hop community.
As Spotify's global programming head of hip hop, Basa was in charge of the popular RapCaviar playlist, which provided listeners with a rotating lineup of fresh hip-hop tracks. Basa's skill as a curator will translate well to his role as YouTube. The video site recently launched a new version of its YouTube Music product, and among other features, one of the top selling points is the presence of well-constructed playlists.
Visit Tubefilter for more great stories.
As Spotify's global programming head of hip hop, Basa was in charge of the popular RapCaviar playlist, which provided listeners with a rotating lineup of fresh hip-hop tracks. Basa's skill as a curator will translate well to his role as YouTube. The video site recently launched a new version of its YouTube Music product, and among other features, one of the top selling points is the presence of well-constructed playlists.
Visit Tubefilter for more great stories.
- 6/1/2018
- by Sam Gutelle
- Tubefilter.com
Tuma Basa, who in March left Spotify, where he led curation of the popular RapCaviar playlist, has been appointed YouTube’s Director of Urban Music.
YouTube today announced that Basa “will lead activities that draw on his deep industry connections and expertise in programming to increase our engagement with the urban music community, artists and consumers.”
Said Lyor Cohen, Global Head of Music at YouTube: “Tuma brings a deep knowledge of the Music Industry with many years of experience at Bet, MTV, Revolt and most recently, Spotify. His experience will be invaluable to the music journey we are on at YouTube, connecting artists and fans across the globe, and I am thrilled to welcome his voice to our collective efforts.”
Upon Basa’s exit from Spotify, where he worked for three years as global programming head for hip-hop, the Swedish streaming giant noted: “Tuma has been an incredible asset to the RapCaviar team,...
YouTube today announced that Basa “will lead activities that draw on his deep industry connections and expertise in programming to increase our engagement with the urban music community, artists and consumers.”
Said Lyor Cohen, Global Head of Music at YouTube: “Tuma brings a deep knowledge of the Music Industry with many years of experience at Bet, MTV, Revolt and most recently, Spotify. His experience will be invaluable to the music journey we are on at YouTube, connecting artists and fans across the globe, and I am thrilled to welcome his voice to our collective efforts.”
Upon Basa’s exit from Spotify, where he worked for three years as global programming head for hip-hop, the Swedish streaming giant noted: “Tuma has been an incredible asset to the RapCaviar team,...
- 6/1/2018
- by Shirley Halperin
- Variety Film + TV
Carl Chery, Apple Music’s head of artist curation overseeing hip-hop and R&B programming, is leaving the tech giant, Variety has learned. According to sources, Chery is headed for a position at Spotify where the streaming service’s RapCaviar playlist is among its most popular destinations. Last month, RapCaviar curator Tuma Basa left the company after three years for YouTube.
At Apple Music, Chery developed popular playlists as well, namely A-List: Hip-Hop and A-List: R&B. He was also responsible for securing two Apple exclusive releases from Chance The Rapper, including the Grammy Award-winning album, “Coloring Book.” Cherry’s additional credits include playing a key early role in breaking such artists as Cardi B, Bryson Tiller, Post Malone, Khalid, Daniel Caesar, 6Lack and H.E.R.
A former music journalist who has written for Sohh.com, Xxl and Bet, Cherry joined Apple in 2014 as part of the company’s Beats By Dre/Beats Music acquisition.
At Apple Music, Chery developed popular playlists as well, namely A-List: Hip-Hop and A-List: R&B. He was also responsible for securing two Apple exclusive releases from Chance The Rapper, including the Grammy Award-winning album, “Coloring Book.” Cherry’s additional credits include playing a key early role in breaking such artists as Cardi B, Bryson Tiller, Post Malone, Khalid, Daniel Caesar, 6Lack and H.E.R.
A former music journalist who has written for Sohh.com, Xxl and Bet, Cherry joined Apple in 2014 as part of the company’s Beats By Dre/Beats Music acquisition.
- 4/16/2018
- by Shirley Halperin
- Variety Film + TV
Top Spotify executive Tuma Basa has left the company to join YouTube, which is poised to launch a new music subscription service of its own in coming months. Basa formerly served as Spotify’s global programming head of hip hop, and was also the curator of the company’s cult-favorite RapCaviar playlist, which has amassed almost 9 million followers and also spawned a live touring franchise, according to Billboard.
Basa’s departure from Spotify was announced yesterday, and he arrives at YouTube as the company is reportedly experiencing delays in launching its new music product, tentatively titled Remix. The service, which would merge two of Google’s existing paid music streaming products, YouTube Red and Google Play Music, was initially rumored to debut this month.
Visit Tubefilter for more great stories.
Basa’s departure from Spotify was announced yesterday, and he arrives at YouTube as the company is reportedly experiencing delays in launching its new music product, tentatively titled Remix. The service, which would merge two of Google’s existing paid music streaming products, YouTube Red and Google Play Music, was initially rumored to debut this month.
Visit Tubefilter for more great stories.
- 3/2/2018
- by Geoff Weiss
- Tubefilter.com
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