In the latest sign of maturation for a quirky but rapidly growing racquet sport, the Association of Pickleball Professionals has set broadcast deals with CBS Sports and ESPN.
The pacts cover hundreds of hours of App Tour pickleball programming in 2023, including 12 hours of live matches and highlights on CBS Sports Network, eight hours of recaps on ESPN2 and 200-plus hours of live coverage on ESPN+. The league also will have coverage on its own outlet, App TV.
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The App is one of a handful of new professional outfits aiming to take advantage of booming interest in the sport, which combines elements of tennis, pingpong and squash. LeBron James, Tom Brady...
The pacts cover hundreds of hours of App Tour pickleball programming in 2023, including 12 hours of live matches and highlights on CBS Sports Network, eight hours of recaps on ESPN2 and 200-plus hours of live coverage on ESPN+. The league also will have coverage on its own outlet, App TV.
Related Story Celebrity Pickleball Tourney Set From Stephen Colbert, Funny Or Die & CBS Studios Related Story Stephen A. Smith Apologizes Repeatedly For Rihanna Vs. Beyoncé Comment Related Story How To Watch Monday's College Football Playoff Championship Game On TV & Online
The App is one of a handful of new professional outfits aiming to take advantage of booming interest in the sport, which combines elements of tennis, pingpong and squash. LeBron James, Tom Brady...
- 1/23/2023
- by Dade Hayes
- Deadline Film + TV
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