An innovative YouTube ad campaign from New York’s Tribeca Studios and agencies in eight cities around the world are helping push traffic and new viewers to globalgoals.org, the website for the U.N.’s 17 Sustainable Development Goals, or SDGs.
Tribeca CEO Jane Rosenthal, Google, YouTube and advertising execs presented the findings at a prerecorded session to stream Wednesday at Advertising Week 2020. Tribeca paired filmmakers with agencies on campaigns for eight of the U.N.’s 17 SDGs, an ambitious 2015 global call to action on issues from climate and poverty to education and food waste. The campaigns used YouTube’s sequential ad sequencing technology, creating a series of related films from six seconds to around four minutes long that unspool differently for viewers depending on their response.
They collectively drove 120% higher traffic year-on-year to globalgoals.org including an 80% increase of new visitors to the site, said Frances Simpson-Allen, partnerships lead,...
Tribeca CEO Jane Rosenthal, Google, YouTube and advertising execs presented the findings at a prerecorded session to stream Wednesday at Advertising Week 2020. Tribeca paired filmmakers with agencies on campaigns for eight of the U.N.’s 17 SDGs, an ambitious 2015 global call to action on issues from climate and poverty to education and food waste. The campaigns used YouTube’s sequential ad sequencing technology, creating a series of related films from six seconds to around four minutes long that unspool differently for viewers depending on their response.
They collectively drove 120% higher traffic year-on-year to globalgoals.org including an 80% increase of new visitors to the site, said Frances Simpson-Allen, partnerships lead,...
- 9/30/2020
- by Jill Goldsmith
- Deadline Film + TV
Our second hot home video announcement comes to us from Synapse Films, who are releasing Josh Becker's Thou Shalt Not Kill... Except on Blu-ray/DVD combo. Following up their outstanding Intruder combo pack, I expect great things from this disc. Details follow:SynopsisWHEN Violence Demands Revenge...The Exploitation Action Classic From The People Who Brought You The Evil Dead And Evil Dead 2!Vietnam, 1969. War is Hell. For Marine Sergeant Jack Stryker (Brian Schulz), however, Hell is just the beginning. Trapped outside a Viet Cong village, Stryker takes two bullets to the leg. Sent home from the war, he discovers his ex-girlfriend (Cheryl Hausen) has been kidnapped by a religious cult with a vicious Manson-like leader (played by The Evil Dead and Spider-man trilogy director, Sam Raimi). Stryker...
- 12/21/2011
- Screen Anarchy
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