Korean content accounted for 50% of SVOD viewership and 42% of freemium viewership across Asia in the first half of 2023, according to a report released by Media Partners Asia (MPA).
MPA also found that the number of VOD users streaming Korean content reached a record-breaking 58 million in the first quarter of 2023, driven by shows including Netflix’s The Glory and Physical: 100, as well as Taxi Driver, which Viu streamed in Southeast Asia.
The reported credited “a large domestic audience combined with massive reach” for the success of Korean content. Shows originating in Korea had the highest daily engagement rate across the nine Asian markets tracked by the report, ahead of U.S. and fast-growing Chinese, Thai, Indian and Japanese content.
“Netflix is the major driver of SVOD Korean content demand in the region, while Viu leads significant freemium demand in Southeast Asia,” the report stated. “Other notable platforms with Korean content investment...
MPA also found that the number of VOD users streaming Korean content reached a record-breaking 58 million in the first quarter of 2023, driven by shows including Netflix’s The Glory and Physical: 100, as well as Taxi Driver, which Viu streamed in Southeast Asia.
The reported credited “a large domestic audience combined with massive reach” for the success of Korean content. Shows originating in Korea had the highest daily engagement rate across the nine Asian markets tracked by the report, ahead of U.S. and fast-growing Chinese, Thai, Indian and Japanese content.
“Netflix is the major driver of SVOD Korean content demand in the region, while Viu leads significant freemium demand in Southeast Asia,” the report stated. “Other notable platforms with Korean content investment...
- 7/20/2023
- by Liz Shackleton
- Deadline Film + TV
As Netflix hit Extraordinary Attorney Woo continues its extraordinary run, the Cultural Heritage Administration of South Korea has said it intends to designate as a Natural Monument a 500-year-old hackberry tree that features in the series.
The tree is located on a hill in Dongbu Village in the southern city of Changwon and has taken on great public interest — becoming “a national topic” since it appeared in the legal drama, the Cultural Heritage Administration wrote on its website. There are reportedly about 70 residents in the village seeing a surge in daily visitors seeking out the spot.
Officially known as the ‘East Asian Hackberry of Bukbu-ri, Changwon,’ the tree was already declared protected in 2015. After a 30-day consultation period, the Cultural Heritage Administration plans to elevate its status to Natural Monument.
Known as Sodeok-dong’s Hackberry in Extraordinary Attorney Woo, the tree has long been the center of the Dongbu village community.
The tree is located on a hill in Dongbu Village in the southern city of Changwon and has taken on great public interest — becoming “a national topic” since it appeared in the legal drama, the Cultural Heritage Administration wrote on its website. There are reportedly about 70 residents in the village seeing a surge in daily visitors seeking out the spot.
Officially known as the ‘East Asian Hackberry of Bukbu-ri, Changwon,’ the tree was already declared protected in 2015. After a 30-day consultation period, the Cultural Heritage Administration plans to elevate its status to Natural Monument.
Known as Sodeok-dong’s Hackberry in Extraordinary Attorney Woo, the tree has long been the center of the Dongbu village community.
- 8/25/2022
- by Nancy Tartaglione
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.