Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Leo Burnett Sydney has launched a new ad for Diageo’s Bundaberg Original Rum that celebrates the brand’s history in Australia.
The ad tells the story of a group of sugar millers who come up with a solution to the molasses surplus in Australia in 1885.
A series of 15, 30 and 60-second Tvc ads will air nationally from 21 October on free-to-air and Foxtel channels. The campaign will screen in cinemas nationally and will be live across all channels until the end of the year.
Matt Bruhn, marketing director Diageo Australia, said: “Bundaberg Original Rum has a long and proud history, coming to life in unlikely circumstances amidst an oversupply of molasses in 1885. We wanted to take consumers back to that time and celebrate the ingenious story of this iconic Aussie brand in a cheeky, Australian way.”
Credits:
Client: Diageo Australia
Marketing Director: Matt Bruhn
Marketing Manager, Bundaberg Rum: Andrew Oughton
Brand Manager,...
The ad tells the story of a group of sugar millers who come up with a solution to the molasses surplus in Australia in 1885.
A series of 15, 30 and 60-second Tvc ads will air nationally from 21 October on free-to-air and Foxtel channels. The campaign will screen in cinemas nationally and will be live across all channels until the end of the year.
Matt Bruhn, marketing director Diageo Australia, said: “Bundaberg Original Rum has a long and proud history, coming to life in unlikely circumstances amidst an oversupply of molasses in 1885. We wanted to take consumers back to that time and celebrate the ingenious story of this iconic Aussie brand in a cheeky, Australian way.”
Credits:
Client: Diageo Australia
Marketing Director: Matt Bruhn
Marketing Manager, Bundaberg Rum: Andrew Oughton
Brand Manager,...
- 10/2/2012
- by Robin Hicks
- Encore Magazine
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