Gen Z-focused esports firm ReKTGlobl has acquired digital talent management company TalentX Entertainment. A rep for TalentX did not respond to request for comment about the financial terms of the deal.
TalentX helped cultivate some of biggest stars on TikTok, including creator collective Sway LA, which comprises Gen Z heartthrobs Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray. That said, Sway formally disbanded last month. TalentX's founding team consists of CEO Warren Lentz, chief strategy officer Jason Wilhelm, VP of talent Michael Gruen, and Richards.
ReKTGlobal previously collaborated with TalentX on a joint venture called TalentX Gaming (Txg), which was formed last May. That talent management shop was dedicated to esports and gaming creators, and was led by Wilhelm. Txg also saw the formation of a gamer-focused creator collective dubbed SwayGaming.
Now that TalentX has been fully absorbed, however, TalentX Gaming and TalentX Entertainment will be consolidated...
TalentX helped cultivate some of biggest stars on TikTok, including creator collective Sway LA, which comprises Gen Z heartthrobs Josh Richards, Griffin Johnson, Bryce Hall, Noah Beck, and Blake Gray. That said, Sway formally disbanded last month. TalentX's founding team consists of CEO Warren Lentz, chief strategy officer Jason Wilhelm, VP of talent Michael Gruen, and Richards.
ReKTGlobal previously collaborated with TalentX on a joint venture called TalentX Gaming (Txg), which was formed last May. That talent management shop was dedicated to esports and gaming creators, and was led by Wilhelm. Txg also saw the formation of a gamer-focused creator collective dubbed SwayGaming.
Now that TalentX has been fully absorbed, however, TalentX Gaming and TalentX Entertainment will be consolidated...
- 3/9/2021
- by Geoff Weiss
- Tubefilter.com
Former A3 Artists Agency agent Maxwell Mitcheson has been named as Vice President and Head of Talent Division at digital-driven company TalentX Entertainment.
In addition to A3, Mitcheson worked at ICM Partners. His client roster includes a list of A-list clients and he has created a wealth of opportunities in partnerships for branded content and digital-traditional crossover. Major deals include campaigns with Target, H&m, Secret, and Lionsgate. He has worked with YouTubers such as Jordyn Jones, Lauren Giraldo, Mark Dohner, among others. While at A3 he spearheaded the TikTok initiative, signing top stars on the platform such as Tayler Holder, Andre Swilley, and more.
“Maxwell’s unique skill set is very difficult to find. His ability to both develop talent and build new brands will be a great asset for TalentX, said TalentX CEO Warren Lenz. “He’s a true visionary as well as an executor, and TalentX is lucky...
In addition to A3, Mitcheson worked at ICM Partners. His client roster includes a list of A-list clients and he has created a wealth of opportunities in partnerships for branded content and digital-traditional crossover. Major deals include campaigns with Target, H&m, Secret, and Lionsgate. He has worked with YouTubers such as Jordyn Jones, Lauren Giraldo, Mark Dohner, among others. While at A3 he spearheaded the TikTok initiative, signing top stars on the platform such as Tayler Holder, Andre Swilley, and more.
“Maxwell’s unique skill set is very difficult to find. His ability to both develop talent and build new brands will be a great asset for TalentX, said TalentX CEO Warren Lenz. “He’s a true visionary as well as an executor, and TalentX is lucky...
- 5/28/2020
- by Dino-Ray Ramos
- Deadline Film + TV
TalentX Entertainment, a social media firm that works with some of the hottest stars on TikTok, has hired former Gersh agent Sean Stewart to serve as its new digital talent director.
In this role, Stewart will spearhead all of TalentX’s touring initiatives, oversee touring clients, and help build out the company’s forthcoming convention, TalentXCon.
Established in 2019 by a trio of creators -- YouTube star Tal Fishman, gamer Jason Wilhelm, and TikTok icon Josh Richards -- TalentX is the mind behind the Sway La content house and social media brand. Sway La comprises six TikTok influencers living and working together in a Bel Air mansion, including Richards (17.5 million followers), Griffin Johnson (5.6 million followers), Anthony Reeves (8.6 million followers), Bryce Hall (3.6 million followers), Kio Cyr (5.7 million followers), and Jaden Hossler (5.8 million followers).
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In this role, Stewart will spearhead all of TalentX’s touring initiatives, oversee touring clients, and help build out the company’s forthcoming convention, TalentXCon.
Established in 2019 by a trio of creators -- YouTube star Tal Fishman, gamer Jason Wilhelm, and TikTok icon Josh Richards -- TalentX is the mind behind the Sway La content house and social media brand. Sway La comprises six TikTok influencers living and working together in a Bel Air mansion, including Richards (17.5 million followers), Griffin Johnson (5.6 million followers), Anthony Reeves (8.6 million followers), Bryce Hall (3.6 million followers), Kio Cyr (5.7 million followers), and Jaden Hossler (5.8 million followers).
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- 5/21/2020
- by Geoff Weiss
- Tubefilter.com
TalentX Entertainment has announced former Gersh Agency talent agent, Sean Stewart as the company’s Digital Talent Director.
In his new role, Stewart will direct the firm’s top touring and digital clients. He will also head all touring initiatives and build out Talent X Entertainment’s upcoming convention appropriately referred to as TalentX Con.
“Sean is an extraordinary talent with a unique look on the digital landscape,” said TalentX VP of Talent Michael Gruen. “We are only interested in hiring the best of the best and Sean definitely fits the bill. We are looking forward to him helping develop our existing talent and for him to go out and find the next age of digital superstars.”
During his time at Gersh, Stewart worked with social media stars Kurtis Conner and Cherdleys, comic/actress Jade Catta Preta as well as Bachelor in Paradise star Corrinne Olympios.
TalentX Entertainment was launched...
In his new role, Stewart will direct the firm’s top touring and digital clients. He will also head all touring initiatives and build out Talent X Entertainment’s upcoming convention appropriately referred to as TalentX Con.
“Sean is an extraordinary talent with a unique look on the digital landscape,” said TalentX VP of Talent Michael Gruen. “We are only interested in hiring the best of the best and Sean definitely fits the bill. We are looking forward to him helping develop our existing talent and for him to go out and find the next age of digital superstars.”
During his time at Gersh, Stewart worked with social media stars Kurtis Conner and Cherdleys, comic/actress Jade Catta Preta as well as Bachelor in Paradise star Corrinne Olympios.
TalentX Entertainment was launched...
- 5/20/2020
- by Dino-Ray Ramos
- Deadline Film + TV
Esports conglomerate ReKTGlobal and burgeoning digital talent management company TalentX have joined forces to establish TalentX Gaming, a talent management shop dedicated to esports and gaming creators.
ReKTGlobal, for its part, is a multi-faceted esports org that owns teams competing in titles like Rainbow Six Siege and Fortnite, and is also the parent of marketing company Greenlit Content and fan engagement platform Fullcube. It also counts creator Benjamin 'DrLupo' Lupo as one of its owners and advisers. TalentX, founded by a faction of entrepreneurs including YouTube Reaction Time host Tal Fishman and gamer-entrepreneur Jason Wilhelm, launched last year and works with roughly 60 creators, including some of the biggest names on TikTok. It is behind the popular TikTok creator collective Sway La.
The new joint venture -- Txg for short -- will seen ReKTGlobal and TalentX Gaming operating as sister companies with regular collabs and cross-pollination efforts for influencers and brands.
ReKTGlobal, for its part, is a multi-faceted esports org that owns teams competing in titles like Rainbow Six Siege and Fortnite, and is also the parent of marketing company Greenlit Content and fan engagement platform Fullcube. It also counts creator Benjamin 'DrLupo' Lupo as one of its owners and advisers. TalentX, founded by a faction of entrepreneurs including YouTube Reaction Time host Tal Fishman and gamer-entrepreneur Jason Wilhelm, launched last year and works with roughly 60 creators, including some of the biggest names on TikTok. It is behind the popular TikTok creator collective Sway La.
The new joint venture -- Txg for short -- will seen ReKTGlobal and TalentX Gaming operating as sister companies with regular collabs and cross-pollination efforts for influencers and brands.
- 5/5/2020
- by Geoff Weiss
- Tubefilter.com
TalentX’s goal is simple.
“We are going to be the best. There’s no we want to be the best. We are going to be the best,” Jason Wilhelm, its co-ceo and one of five cofounders, tells Tubefilter. “Our end goal is to be the management company every creator in the digital space wants to be a part of, because they know we’re the best.”
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“We are going to be the best. There’s no we want to be the best. We are going to be the best,” Jason Wilhelm, its co-ceo and one of five cofounders, tells Tubefilter. “Our end goal is to be the management company every creator in the digital space wants to be a part of, because they know we’re the best.”
Visit Tubefilter for more great stories.
- 2/19/2020
- by James Hale
- Tubefilter.com
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