Russel Howcroft.
The Federal Government has appointed Russel Howcroft as chair of the Australian Film, Television and Radio School (Aftrs) council, where he will serve for three years.
Howcroft will succeed academic Julianne Schultz in the position. Other members of the council include Darren Dale (deputy chair), Professor Robyn Ewing, Kate Dundas, Katrina Sedgwick, Aftrs CEO Neil Peplow, David Balfour (staff representative) and Adam Boys (student representative).
Currently chief creative officer at PwC Australia and a former Egm of Network Ten, Howcroft has served on a number of boards and foundations, including the Australian Film Institute and the Screen Forever advisory board. .
The regular Gruen Transfer panellist is also a former chairman of the Advertising Federation of Australia and CEO of advertising agency George Patterson Y&R.
Howcroft was also the founding chair of Think TV, a collaborative initiative between Australian free-to-air and subscription broadcasters to promote TV.s scale and effectiveness for advertisers.
The Federal Government has appointed Russel Howcroft as chair of the Australian Film, Television and Radio School (Aftrs) council, where he will serve for three years.
Howcroft will succeed academic Julianne Schultz in the position. Other members of the council include Darren Dale (deputy chair), Professor Robyn Ewing, Kate Dundas, Katrina Sedgwick, Aftrs CEO Neil Peplow, David Balfour (staff representative) and Adam Boys (student representative).
Currently chief creative officer at PwC Australia and a former Egm of Network Ten, Howcroft has served on a number of boards and foundations, including the Australian Film Institute and the Screen Forever advisory board. .
The regular Gruen Transfer panellist is also a former chairman of the Advertising Federation of Australia and CEO of advertising agency George Patterson Y&R.
Howcroft was also the founding chair of Think TV, a collaborative initiative between Australian free-to-air and subscription broadcasters to promote TV.s scale and effectiveness for advertisers.
- 5/16/2017
- by Staff Writer
- IF.com.au
Russel Howcroft.
The Federal Government has appointed Russel Howcroft as chair of the Australian Film, Television and Radio School (Aftrs) council, where he will serve for three years.
Howcroft will succeeds chair, academic Julianne Schultz. Other members of the council include Darren Dale (deputy chair), Professor Robyn Ewing, Kate Dundas, Katrina Sedgwick, Aftrs CEO Neil Peplow, David Balfour (staff representative) and Adam Boys (student representative).
Currently chief creative officer at PwC Australia and a former Egm of Network Ten, Howcroft has served on a number of boards and foundations, including the Australian Film Institute and the Screen Forever advisory board. .
The regular Gruen Transfer panellist is also a former chairman of the Advertising Federation of Australia and CEO of advertising agency George Patterson Y&R.
Howcroft was also the founding chair of Think TV, a collaborative initiative between Australian free-to-air and subscription broadcasters to promote TV.s scale and effectiveness for advertisers.
The Federal Government has appointed Russel Howcroft as chair of the Australian Film, Television and Radio School (Aftrs) council, where he will serve for three years.
Howcroft will succeeds chair, academic Julianne Schultz. Other members of the council include Darren Dale (deputy chair), Professor Robyn Ewing, Kate Dundas, Katrina Sedgwick, Aftrs CEO Neil Peplow, David Balfour (staff representative) and Adam Boys (student representative).
Currently chief creative officer at PwC Australia and a former Egm of Network Ten, Howcroft has served on a number of boards and foundations, including the Australian Film Institute and the Screen Forever advisory board. .
The regular Gruen Transfer panellist is also a former chairman of the Advertising Federation of Australia and CEO of advertising agency George Patterson Y&R.
Howcroft was also the founding chair of Think TV, a collaborative initiative between Australian free-to-air and subscription broadcasters to promote TV.s scale and effectiveness for advertisers.
- 5/16/2017
- by Staff Writer
- IF.com.au
The troubled Australian Film Institute | Australian Academy of Cinema and Television Arts has appointed four new board members: Ian Sutherland, Alaric McAusland, Geoff Brown and Russel Howcroft.
The renewed board, which has been expanded to nine members in total from seven, will need to tackle the organisation's precarious financial situation. Despite a much-hyped move to Sydney in 2010 and an annual $1.7 million commitment from the Nsw government, the awards show lost its major sponsor and has since been lobbying for an increase in screen funding.
The Australian has taken an in-depth look at the position of Aacta here and also makes mention of the If Awards, run by Intermedia (which also owns the If Magazine and this website).
Sutherland, an Amalgamated Holdings executive and producer, was elected in February, replacing Amanda Higgs who chose not stand again after two terms. Morry Schwartz also recently stepped down from the board after seven years.
The renewed board, which has been expanded to nine members in total from seven, will need to tackle the organisation's precarious financial situation. Despite a much-hyped move to Sydney in 2010 and an annual $1.7 million commitment from the Nsw government, the awards show lost its major sponsor and has since been lobbying for an increase in screen funding.
The Australian has taken an in-depth look at the position of Aacta here and also makes mention of the If Awards, run by Intermedia (which also owns the If Magazine and this website).
Sutherland, an Amalgamated Holdings executive and producer, was elected in February, replacing Amanda Higgs who chose not stand again after two terms. Morry Schwartz also recently stepped down from the board after seven years.
- 3/19/2013
- by Brendan Swift
- IF.com.au
In this roundup from the Encore and Mumbrella Annual, we look at the year’s best print ads.
1. Miroslav Underwear – Carriageworks
Everything about this ad for Miroslav Underwear is wrong. From the image, a man with his head inside another man’s pants standing in a carpark, to the tagline, ‘quality best appreciated up close’, it was a clever use of the print medium.
2. Volkswagen – Tiguan
What’s the best way to beat rush-hour congestion? Take a detour through the storm drains of course. This print ad for the new Volkswagen Tiguan from The Gang Australia plays on the excitement owners get in knowing their car is built for off-roading. ‘Not that you would, but you could.’
3. Db Breweries – The Wine List
Colenso Bbdo New Zealand’s latest print ad offers a step-by-step guide to what to do when handed the dreaded fancy wine list. Some of the best copywriting...
1. Miroslav Underwear – Carriageworks
Everything about this ad for Miroslav Underwear is wrong. From the image, a man with his head inside another man’s pants standing in a carpark, to the tagline, ‘quality best appreciated up close’, it was a clever use of the print medium.
2. Volkswagen – Tiguan
What’s the best way to beat rush-hour congestion? Take a detour through the storm drains of course. This print ad for the new Volkswagen Tiguan from The Gang Australia plays on the excitement owners get in knowing their car is built for off-roading. ‘Not that you would, but you could.’
3. Db Breweries – The Wine List
Colenso Bbdo New Zealand’s latest print ad offers a step-by-step guide to what to do when handed the dreaded fancy wine list. Some of the best copywriting...
- 1/3/2013
- by Luke
- Encore Magazine
Coca-Cola has launched a summer campaign across its Coke, Coke Zero and Coke Light brands in partnership with the Australian cricket team.
The campaign sees part of the Sydney Cricket Ground turned into what has been billed as the world’s first pop-up beach in a cricket ground. Competition winners will be able to watch the match while sitting in a sand pit or a splash pool and drinking free Coke.
Consumers will be able to win a place on ‘the Coca-Cola Beach’ for the one day internationals via specially marked bottles of Coke and the brand’s Facebook page.
Antoinette Tyrrell, marketing manager Coca-Cola South Pacific said: “We’ve all grown up playing cricket on the beach. For Aussies, there’s no need to choose between the beach and the cricket this summer, we’ve brought the beach and Australia’s best cricketers to them.”
“Through our partnership with Cricket Australia,...
The campaign sees part of the Sydney Cricket Ground turned into what has been billed as the world’s first pop-up beach in a cricket ground. Competition winners will be able to watch the match while sitting in a sand pit or a splash pool and drinking free Coke.
Consumers will be able to win a place on ‘the Coca-Cola Beach’ for the one day internationals via specially marked bottles of Coke and the brand’s Facebook page.
Antoinette Tyrrell, marketing manager Coca-Cola South Pacific said: “We’ve all grown up playing cricket on the beach. For Aussies, there’s no need to choose between the beach and the cricket this summer, we’ve brought the beach and Australia’s best cricketers to them.”
“Through our partnership with Cricket Australia,...
- 12/17/2012
- by Robin Hicks
- Encore Magazine
Whybins and Naked take top honours at Adma Awards as Telstra’s Buckman is named marketer of the year
Whybin \Tbwa Group was named Adma’s agency of the year after its Grazed From Greatness campaign for Mj Bale picked up several trophies at the organisation’s annual awards night.
Adma – the Australian for Data-driven Marketing Association – handed the Grand Prix to Naked Communications for its Steal Banksy campaign for Art Series Hotels.
And M&C Saatchi’s work for Google was also strongly recognised.
Telstra’s chief marketing officer Mark Buckman was named marketer of the year. Adma presented an Outstanding Contribution Award to Rob Chandler, Head of Marketing Sciences at Bmf.
Meanwhile freelance Damon Porter was named young creative of the year and Mercer Bell’s Maura Tuohy was named young marketer of the year. Clemenger Bbdo Sydney CEO Andy Pontin was inducted into Adma’s hall of fame.
The winners:adma Grand Prix
Naked Communications – Steal Banksy for Art Series Hotels
Lester Wunderman Effectiveness Award
George Patterson...
Adma – the Australian for Data-driven Marketing Association – handed the Grand Prix to Naked Communications for its Steal Banksy campaign for Art Series Hotels.
And M&C Saatchi’s work for Google was also strongly recognised.
Telstra’s chief marketing officer Mark Buckman was named marketer of the year. Adma presented an Outstanding Contribution Award to Rob Chandler, Head of Marketing Sciences at Bmf.
Meanwhile freelance Damon Porter was named young creative of the year and Mercer Bell’s Maura Tuohy was named young marketer of the year. Clemenger Bbdo Sydney CEO Andy Pontin was inducted into Adma’s hall of fame.
The winners:adma Grand Prix
Naked Communications – Steal Banksy for Art Series Hotels
Lester Wunderman Effectiveness Award
George Patterson...
- 11/1/2012
- by mumbrella
- Encore Magazine
The Monkeys’ work for Oak milk drink dominated the top prizes at the Creative Strategy Awards.
Planner Fabio Buresti won the grand prix and new brand or advertiser categories while The Monkeys was also named strategic agency of the year.
The ad featured a threatening man talking to camera in the style of Ben Kingsley’s Don Logan in the movie Sexy Beast.
The awards are organised every two years by the Account Planning group, which is part of The Communications Council.
The winners:
Established Service Brands
Gold
Bmf Rob Chandler Commonwealth Bank – Investorville
Silver
Naked Adam Ferrier, Matt Houltham & John Halpin - Art Series Hotel
New Brand Or Advertiser
Gold
The Monkeys Fabio Buresti Oak – Flavoured Milk
Public Service & Charity
Gold
303Lowe Derry Simpson, Bart Hodgen Office of Road Safety, Wa
Gold
Droga5 Tom Donald, Dannika Coleman, Justin Graham - Telstra (for Legacy)
Established Product Brands
Gold
George Patterson Y&R Meredith Simpson,...
Planner Fabio Buresti won the grand prix and new brand or advertiser categories while The Monkeys was also named strategic agency of the year.
The ad featured a threatening man talking to camera in the style of Ben Kingsley’s Don Logan in the movie Sexy Beast.
The awards are organised every two years by the Account Planning group, which is part of The Communications Council.
The winners:
Established Service Brands
Gold
Bmf Rob Chandler Commonwealth Bank – Investorville
Silver
Naked Adam Ferrier, Matt Houltham & John Halpin - Art Series Hotel
New Brand Or Advertiser
Gold
The Monkeys Fabio Buresti Oak – Flavoured Milk
Public Service & Charity
Gold
303Lowe Derry Simpson, Bart Hodgen Office of Road Safety, Wa
Gold
Droga5 Tom Donald, Dannika Coleman, Justin Graham - Telstra (for Legacy)
Established Product Brands
Gold
George Patterson Y&R Meredith Simpson,...
- 11/1/2012
- by mumbrella
- Encore Magazine
Gpy&R’s winning campaign, Mobile Medic
Gpy&R Melbourne has won the top prize at this year’s Caxton Awards, which celebrate excellence in newspaper advertising.
The winning campaign, Mobile Medic, for client Australian Defence Force, picked up best in show award ’The Quinlivan Black’ and also won in the Mobile & Tablet and Technical Innovation categories
Ddb Sydney won three awards for their work on car client, Volkswagen.
For the second year running, New Zealand agency Special Group has picked up four awards – two each for its work on the Newspaper Advertising Beaurau and Four/MediaWorks, while Ogilvy Sydney snagged the newsworthy idea of the year award for its Share A Coke campaign for Coca-Cola.
The full list of winners:
Standard Banners
The Special Group Un-Rugby This Banner – Four/MediaWorks
Rich Media
Host The Kiwi Sceptics – Air New Zealand
Mobile and Tablet
George Patterson Y&R Melbourne Tri Service...
Gpy&R Melbourne has won the top prize at this year’s Caxton Awards, which celebrate excellence in newspaper advertising.
The winning campaign, Mobile Medic, for client Australian Defence Force, picked up best in show award ’The Quinlivan Black’ and also won in the Mobile & Tablet and Technical Innovation categories
Ddb Sydney won three awards for their work on car client, Volkswagen.
For the second year running, New Zealand agency Special Group has picked up four awards – two each for its work on the Newspaper Advertising Beaurau and Four/MediaWorks, while Ogilvy Sydney snagged the newsworthy idea of the year award for its Share A Coke campaign for Coca-Cola.
The full list of winners:
Standard Banners
The Special Group Un-Rugby This Banner – Four/MediaWorks
Rich Media
Host The Kiwi Sceptics – Air New Zealand
Mobile and Tablet
George Patterson Y&R Melbourne Tri Service...
- 10/14/2012
- by Georgina Pearson
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Russell Howcroft: Y&R to Ten
Y&R Brands Australia and New Zealand boss and Gruen Planet pundit Russel Howcroft has joined Network Ten, as widely speculated in recent weeks.
The well connected Melburnian takes on the role on executive general manager early next year, and will relocate to his home town. However, Howcroft will maintain ties with Y&R as non-executive chairman of the group.
His departure has prompted a restructure at Y&R, with the main move seeing chief financial officer Jason Buckley taking on the role of COO of the Sydney offices of Y&R Brands, which includes the agencies Gpy&R, Vml and Ideaworks.
The announcement from Ten defined Howcroft’s new role as “responsible for Network Ten’s operations in Melbourne, Brisbane, Adelaide and Perth.” Ten’s station managers in Brisbane, Adelaide and Perth will report to Howcroft, who will join the company’s executive team,...
Y&R Brands Australia and New Zealand boss and Gruen Planet pundit Russel Howcroft has joined Network Ten, as widely speculated in recent weeks.
The well connected Melburnian takes on the role on executive general manager early next year, and will relocate to his home town. However, Howcroft will maintain ties with Y&R as non-executive chairman of the group.
His departure has prompted a restructure at Y&R, with the main move seeing chief financial officer Jason Buckley taking on the role of COO of the Sydney offices of Y&R Brands, which includes the agencies Gpy&R, Vml and Ideaworks.
The announcement from Ten defined Howcroft’s new role as “responsible for Network Ten’s operations in Melbourne, Brisbane, Adelaide and Perth.” Ten’s station managers in Brisbane, Adelaide and Perth will report to Howcroft, who will join the company’s executive team,...
- 9/19/2012
- by Robin Hicks
- Encore Magazine
Perth based agency 303Lowe has been awarded the top prize at the 4th Effie Awards for its ‘Enjoy the Ride’ campaign. The Grand Effie winning campaign created effective behavioural change in drivers, resulting in Western Australia’s lowest road toll attributable to speeding in a decade. The campaign, for The Office of Road Safety of Western Australia, also picked up to
George Patterson Y&R Sydney was awarded Effective Agency of the Year. It won two gold and three silver Effies, including the Effie for Original Thinking for its work for ‘Vinnies Signed Finds‘ for St Vincent de Paul Society. Naked Communications ‘Steal Banksy’ campaign for Art Series Hotels won two golds for Original Thinking and Small Budget.
Chairman of the Australian Effie Awards, Matthew Melhuish said in a press release: “Marketing thinking has moved on a lot in recent years and the greater availability of data is helping to...
George Patterson Y&R Sydney was awarded Effective Agency of the Year. It won two gold and three silver Effies, including the Effie for Original Thinking for its work for ‘Vinnies Signed Finds‘ for St Vincent de Paul Society. Naked Communications ‘Steal Banksy’ campaign for Art Series Hotels won two golds for Original Thinking and Small Budget.
Chairman of the Australian Effie Awards, Matthew Melhuish said in a press release: “Marketing thinking has moved on a lot in recent years and the greater availability of data is helping to...
- 9/6/2012
- by Cathie McGinn
- Encore Magazine
Leo Burnett Sydney has swept the board at the 2012 Interactive Advertising Bureau Awards, picking up four trophies for the “Spotlight” campaign for the Australian Bureau of Statistics.
Soap Creative won the Creative Showcase Grand Prix award for its “world-first” Lynx Anarchy Invisible Ad campaign.
The other category winners were Whybin\Tbwa\Tequila, ZenithOptimedia, The Monkeys, Um Australia, FirstClick Consulting, Nomad and George Patterson Y&R Sydney.
Leo picked up the Best Of Show, along with the Brand Awareness & Positioning, Brand Destination Site and Rich Media & Digital Video categories.
Leo Burnett Sydney and Soap Creative’s winning campaigns go on to enter the Us Mixx 2012 Awards, which will be announced on 2nd October in New York.
The Abs “Spotlight” campaign has already won a Gold Cyber Lotus at Adfest 2012, Silver and Bronze awards at the Spike Asia awards and a Bronze World Medal for online design at the New York Festivals International Advertising Awards 2012.
Paul Fisher,...
Soap Creative won the Creative Showcase Grand Prix award for its “world-first” Lynx Anarchy Invisible Ad campaign.
The other category winners were Whybin\Tbwa\Tequila, ZenithOptimedia, The Monkeys, Um Australia, FirstClick Consulting, Nomad and George Patterson Y&R Sydney.
Leo picked up the Best Of Show, along with the Brand Awareness & Positioning, Brand Destination Site and Rich Media & Digital Video categories.
Leo Burnett Sydney and Soap Creative’s winning campaigns go on to enter the Us Mixx 2012 Awards, which will be announced on 2nd October in New York.
The Abs “Spotlight” campaign has already won a Gold Cyber Lotus at Adfest 2012, Silver and Bronze awards at the Spike Asia awards and a Bronze World Medal for online design at the New York Festivals International Advertising Awards 2012.
Paul Fisher,...
- 7/19/2012
- by Cathie McGinn
- Encore Magazine
Palmolive has launched a TV campaign to promote its new foaming hand wash, Heavenly Hands.
The 30 second ad – titled Foam Is In The Air – was created by Gpy&R Sydney. Featuring a young girl blowing foam over a cityscape, the Tvc was produced by Taxi Film Production and directed by The Co-Op’s Michael Mier and Lav Bodnaruk.
Cormac Stanford, account director for Gpy&R told Mumbrella: “As a breakthrough innovation for hand wash in Australia, Palmolive Heavenly Hands required a launch spot that captured the essence of the product in an aesthetically appealing and engaging way. The result was a beautifully shot commercial that successfully brought to life the pleasurable and sensorial experience of using this unique product”
Credits :
Advertiser
Colgate Palmolive: Lily Swift and Peter Laforest
Creative Agency
George Patterson Y&R: Creative Director – David Joubert Copywriter – Luke Simkins Art Director – Steve Iannello TV Production – Norma Johns...
The 30 second ad – titled Foam Is In The Air – was created by Gpy&R Sydney. Featuring a young girl blowing foam over a cityscape, the Tvc was produced by Taxi Film Production and directed by The Co-Op’s Michael Mier and Lav Bodnaruk.
Cormac Stanford, account director for Gpy&R told Mumbrella: “As a breakthrough innovation for hand wash in Australia, Palmolive Heavenly Hands required a launch spot that captured the essence of the product in an aesthetically appealing and engaging way. The result was a beautifully shot commercial that successfully brought to life the pleasurable and sensorial experience of using this unique product”
Credits :
Advertiser
Colgate Palmolive: Lily Swift and Peter Laforest
Creative Agency
George Patterson Y&R: Creative Director – David Joubert Copywriter – Luke Simkins Art Director – Steve Iannello TV Production – Norma Johns...
- 6/29/2012
- by Georgina Pearson
- Encore Magazine
Defence Force Recruiting has launched a new outdoor campaign for the Australian Army to promote the role of the army pilot.
Running through June, the ‘Fly Army’ campaign aims to recognise and promote the role of a pilot in the army as opposed to the air force.
Created by Gpy&R Melbourne, the executions feature dramatic photography of helicopters in action and animals photoshopped into the helicopters’ kicked up dust.
The campaign was shot by Andreas Smetana who previously shot ads for Sydney Dogs & Cats Home with retouching by Electric Art.
Grant O’Donnell, Army marketing manager said: “We’re proud to be able to show these awesome flying machines, which are piloted and maintained by some of the finest men and women in Australia.”
In March, Defence Force Recruiting launched an online series called Impossible Airfield with Gpy&R Melbourne.
The media for this outdoor campaign is being handled by Universal McCann.
Running through June, the ‘Fly Army’ campaign aims to recognise and promote the role of a pilot in the army as opposed to the air force.
Created by Gpy&R Melbourne, the executions feature dramatic photography of helicopters in action and animals photoshopped into the helicopters’ kicked up dust.
The campaign was shot by Andreas Smetana who previously shot ads for Sydney Dogs & Cats Home with retouching by Electric Art.
Grant O’Donnell, Army marketing manager said: “We’re proud to be able to show these awesome flying machines, which are piloted and maintained by some of the finest men and women in Australia.”
In March, Defence Force Recruiting launched an online series called Impossible Airfield with Gpy&R Melbourne.
The media for this outdoor campaign is being handled by Universal McCann.
- 6/8/2012
- by Colin Delaney
- Encore Magazine
Arnott’s has parted ways with Gpy&R in favour of fellow rostered agency Ddb, the snack giant announced today.
The announcement:
Arnott’s Australia announces advertising agency consolidation
Australia’s favourite baked snacks company has today confirmed the selection of Ddb Group as its principal advertising agency.
Arnott’s made the decision following a recent review of its agency structure, which previously supported Ddb Group as well as George Patterson Y&R (Gpy&R).
According to Anz Marketing Director Susan Massasso, working with one, larger agency will give Arnott’s access to a broader range of quality, creative and strategic planning resources for the best possible return on investment.
“Ddb has worked with Arnott’s for the past five years and has been responsible for developing a range of original and creative brand experiences for our consumers, including the recent Truly Madly Tim Tam Orchard in Martin Place, Sydney,...
The announcement:
Arnott’s Australia announces advertising agency consolidation
Australia’s favourite baked snacks company has today confirmed the selection of Ddb Group as its principal advertising agency.
Arnott’s made the decision following a recent review of its agency structure, which previously supported Ddb Group as well as George Patterson Y&R (Gpy&R).
According to Anz Marketing Director Susan Massasso, working with one, larger agency will give Arnott’s access to a broader range of quality, creative and strategic planning resources for the best possible return on investment.
“Ddb has worked with Arnott’s for the past five years and has been responsible for developing a range of original and creative brand experiences for our consumers, including the recent Truly Madly Tim Tam Orchard in Martin Place, Sydney,...
- 5/18/2012
- by mumbrella
- Encore Magazine
Comms planning agency Naked has won a project for the Australian Football League.
The announcement:
Naked Communications Melbourne and the Afl are pleased to announce that they are working together on a significant brand strategy project. The two organisations began working together last year, reviewing the Afl brand architecture and visual identities.
In 2012 Naked will be working with the Afl on the next phase of this project. Naked will be working closely with the Afl and Afl Media to bring this project to life.
Andrew Catterall, General Manager – Strategy and Marketing at Afl said “Over the years, we have built up a portfolio of hundreds of brands and programs. It is now time to revisit how all of these relate to the master Afl brand, and see if we can improve how our programs and assets are
represented. We’ve been impressed by Naked’s attitude and work so far,...
The announcement:
Naked Communications Melbourne and the Afl are pleased to announce that they are working together on a significant brand strategy project. The two organisations began working together last year, reviewing the Afl brand architecture and visual identities.
In 2012 Naked will be working with the Afl on the next phase of this project. Naked will be working closely with the Afl and Afl Media to bring this project to life.
Andrew Catterall, General Manager – Strategy and Marketing at Afl said “Over the years, we have built up a portfolio of hundreds of brands and programs. It is now time to revisit how all of these relate to the master Afl brand, and see if we can improve how our programs and assets are
represented. We’ve been impressed by Naked’s attitude and work so far,...
- 3/28/2012
- by Robin Hicks
- Encore Magazine
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